Very family friendly. The look is much more adult but the feel is of an arcade
I've only gone to the adult skate sessions, but, at least then, everyone seems considerare.
Yes, there are open skates which seemed pretty friendly for middle school aged kids when I was there.
I have taken my son many times. Everyone is very nice. I also go on Thursday's when they have the 18+ night's. I have always had a good experience there, never a negative one.
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