Yes, the price is good for the whole day (but I think my/most kids would be played out long before putting in a full day). Yes, same price for adults and children. Their website has a page discussing their admission pricing philosophy: https://www.pretendcity.org/visit/admission-pricing/
Yes, the price is good for the entire day. We do have in-and-out privileges if you want to take a lunch break. Have fun!
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