Apart from the merchandise listed, is it really worth getting the higher priced tickets?

I got the regular prices ticket and had a great time as a regular Joe not a VIP

The VIP tix takes you up to a balcony and you look down at the exhibit.... But you WALK THROUGH the exhibit through different rooms with the regular tix! It IS an actual experience when you are in the art! It's on the floor and all walls, also with large, triangular mirrors! You can't really get that experience from the balcony!

for me the exhibit itself is the reason to visit. I'm usually unimpressed and disappointed by those premium packages unless they provide otherwise unavailable admission. forget the schwag. the romantic couples night sounds a little forced, maybe ok for a first date. the family package could be fun for a larger family group with kids.

I vote nah as well✌🏽

Now,

I agree. If you really want some swag, they have a gift shop you can check out after and buy all the merch you want