Well depends on yes what your wanting to buy! But something that is amazing about Ulta is that they have everything from drugstore brands to all high end brands & they have better selection as well as better prices than Sephora.
It depend of the brand you choose. There is prestige high end brands that are expensive. And drugstore prices that are reasonable. You know what help, the coupons that Ulta provides, sometimes they have sales that I take advantage. Hope it help.
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