2CT Media, LLC

Yes they are! Our experience and research shows that mobile marketing, more specifically vehicle wraps and graphics are one of, if not the best investments any business can make in their brand image and marketing attempts. Visit our website to read more about how mobile marketing is incredibly valuable to your business.

First, let’s put the term Advertising in into context. Do not consider using vehicle advertising as a traditional sales pitch Ad. Vehicle Advertising should be considered to be more along the lines of Brand Marketing. The most successful designs for vehicle wraps are direct and straightforward in nature, utilizing highly contrasting colors and quick messages. With most Ad mediums, you have 15 seconds to grab a client’s attention, with wraps cut that in half. Although the data shows we have heightened cognitive recall when it comes to wraps, the message has to be impactful. From studies and experience, we recommend keeping to the basics of Your Logo or Word Mark, A Single Contact method, and a 5-7 word quip about what you do. All this should be combined with your contrasting or harmonized brand colors with minor flourishes to portray your companies attitude. Keep your design and message on point with all other advertising and marketing efforts to maintain a unified customer experience.

Commercial Vehicle wraps vary in cost, mostly due to complexity, coverage, market, and the company providing the wraps. Vehicle wraps are more than a commodity; they are primarily successful due to the abilities of the company doing the design and execution. In Arizona, we have seen the market range from $2000 - $4500 for the average commercial wrap. The best companies in terms of design and execution are fetching $5000 - $6500 each, but the results for their clients is phenomenal vs. the average wrap, and the return on investment is vastly accelerated. Beyond just abilities, some companies use inappropriate materials for your wrap application or even unproven low-grade materials, which may lead to early failure or defects. Requesting and comparing materials is paramount to a successful wrap. My company 2CT Media has spent the better part of a decade comparing materials and combinations of materials to find the best balance in cost to value.