Tasca Studios

Category: Video production service

Address: 313 Datura St #200, West Palm Beach, FL 33401, USA

Phone: +15614803486

Opening hours

Sunday: Closed

Monday: 9AM–8PM

Tuesday: 9AM–8PM

Wednesday: 9AM–8PM

Thursday: 9AM–8PM

Friday: 9AM–8PM

Saturday: Closed

Reviews

Boba Tesla

Sep 14, 2022

If I could give it 10 stars, I would!!! BRILLIANT!! Rodrigo is outstanding in every way. Professional. Kind. Knowledgeable. Thank you so much for everything !!

AeroClean Marketing & Communications

Aug 23, 2022

Love working with Rodrigo and his team - their professionalism, attention to detail, and responsiveness are unrivaled. We considered other film and production crews to help us with our projects, but after connecting with Rodrigo, there was no doubt that we'd choose to move forward with them. We love the quality of the deliverables and service that they've provided us and look forward to working with them on future projects. Highly recommend.

Debra Cadorette

May 22, 2022

We worked with Tasca Studio on a shoot for first time a few weeks ago and the experience from day 1 was excellent. All team members have amazing attention to detail and there was no detail that was left unattended too. We had been consistently working with another producer and after our first meeting with Rodrigo we were 100% convinced this was going to be a great fit and they would be able to stay within our budget. They were flexible and accommodating to all our questions and concerns. What I heard most from the Tasca team was "We are here for you and to help you make it happen". Two thumbs up!!

aimee rose

Mar 18, 2022

Our VA-based team was in a pinch on a high-profile commercial project, and needed a highly skilled and professional videographer we could trust to capture footage of a VIP on location in FL - and we only had a few days to pull it all off. Enter Tasca Studios. Not only was Rodrigo responsive, incredibly talented, and easy to work with but also a seasoned professional who set the VIP's mind to ease. The work was stellar - all footage looked excellent and was a seamless match with the footage shot in VA - and we received it all that same day. I would absolutely trust Rodrigo to run point on any video project I have, and will be calling Tasca Studios the next time we need to book FL shoot.

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Questions & Answers

How will a brand video impact my business?

Yasmin Fajardo | Sep 12, 2022
Tasca Studios | Sep 13, 2022

Video marketing is a great way for brands to build awareness and gain followers. On average, people watch more than 10 hours per week of video content on social media platforms like YouTube, Instagram, and TikTok. Brands are realizing how much impact videos have on increasing brand awareness and gaining followers. In fact, 92% of consumers say that seeing branded videos makes them want to purchase products online. Facebook has about 8 billion video streams every single day. People spend over 3 billion minutes watching videos daily on Facebook alone. When it comes to video marketing, people are responding to it. If you think about it, why wouldn't they? After all, we're used to consuming content via visual mediums. And according to HubSpot research, videos increase your reach and engagement. They help get your audience to remember your brand. And they can keep your fans engaged with your brand. Plus they can even make them feel closer to your brand because they become part of your story

What is the purpose of a brand video?

Yasmin Fajardo | Sep 12, 2022
Tasca Studios | Sep 13, 2022

Search engines are looking for content, and nothing entices more numerous and long page views quite like a good video. In fact, according to a report published by Marketing Land, videos account for nearly 50% of total web traffic. So if you want to rank better, make sure you're putting your best foot forward. And what could be better than making it easy for people to find your content online? Entering your video into YouTube and promoting it across multiple channels gives you a great chance of being discovered. The same goes for Facebook, TikTok, Instagram, LinkedIn, and Pinterest. You don't just want to upload your video to one site; you want to upload it everywhere. And while we're talking about promotion, let's talk about social media. Social media is where most people start searching for things related to your niche. So having a presence there means you'll increase your odds of showing up in those searches.

What are the benefits of a brand video?

Yasmin Fajardo | Sep 12, 2022
Tasca Studios | Sep 13, 2022

Brands are increasingly turning to YouTube to promote themselves. In fact, according to eMarketer, nearly half of U.S. consumers now watch some form of online advertising. And while many marketers still struggle with how to effectively market to consumers, there are several ways to make sure you're reaching your target audience. One way is to leverage videos. According to eMarketer, video marketing helps businesses achieve success across three key areas: increasing brand awareness, generating leads, and closing sales.

How can a dentist stand out in a crowded market?

Yasmin Fajardo | Sep 12, 2022
Tasca Studios | Sep 13, 2022

With a Dental Practice Video. Our complete Dentist Practice Videos are only $4,995 for a (1) one 2 minutes dentist video, along with (1) 30-second cut down video for advertising. Our flat rate includes: - Pre-production (scheduling, interview questions, shot list & script creation) - A Full Crew (cinematographers, producers & account managers for your practice) - Post-production (video editing & music licensing) - Video SEO This is one of the best marketing strategies for a dentist looking to maximize their marketing efforts. Will upload and optimize your video to YouTube! With video SEO optimization this increases organic traffic and ranking on their website.

What are the benefits of animated videos?

Yasmin Fajardo | Sep 12, 2022
Tasca Studios | Sep 13, 2022

Video marketing is a powerful addition when it comes to promoting a brand's products and services. It's one of the best ways to connect with customers and prospects online. Animated video explainer tools are great because they allow brands to quickly and easily create short, informative video content that's visually appealing and easy to consume. Animated videos are becoming increasingly popular today. They're used by businesses to promote themselves, educate consumers about their products and services, entertain audiences, and engage social media followers. There are numerous reasons why animated videos are becoming such a hit among marketers. They are easy to create, engaging, effective, and shareable.

Why use an animated video?

Yasmin Fajardo | Sep 12, 2022
Tasca Studios | Sep 13, 2022

Animated videos are an effective way to tell stories because they allow people to experience events and emotions without having to watch the whole thing play out. They're perfect for explaining complex concepts like how to use a software program, or why a particular policy change is important. And they can easily convey messages that might otherwise seem too dry or boring to read.But while many companies think that animation is just for kids, there are some surprising ways that it can improve your brand identity and reach your target audience. Read on to learn more about what makes animated videos work, and how you can start creating yours today.

What is an animation video?

Yasmin Fajardo | Sep 12, 2022
Tasca Studios | Sep 13, 2022

Animation videos or explainer videos are used to explain your product, platform or value proposition. We use animation in particular for technical, hard to understand products. There are many different types of animated video, each with their own purpose, look, and feel. Each type of animation requires a unique set of skills, tools, and techniques. For example, stop motion animation uses multiple still images to create movement; whereas, traditional 2D animation uses drawings and computer graphics to animate objects. And while both require some technical expertise, one requires much less skill than the other.

YouTube marketing for local businesses?

Yasmin Fajardo | Sep 11, 2022
Tasca Studios | Sep 13, 2022

For many local businesses looking for a competitive edge YouTube is a great strategy as you're able to build a video sales funnel by utilizing the platform with a series of optimized videos. Placing these videos in your website will help increase your Google ranking when done properly.

Benefits of YouTube Marketing?

Yasmin Fajardo | Sep 11, 2022
Tasca Studios | Sep 13, 2022

There's lot's of benefits of marketing on YouTube. 1. You can reach millions of daily active users. 2. It can increase your website ranking on Google. 3. Content on YouTube has longer "shelf life" in other words evergreen when compared to Instagram and TikTok since YouTube is a search engine.

What is YouTube Marketing?

Yasmin Fajardo | Sep 11, 2022
Tasca Studios | Sep 13, 2022

You can use YouTube to grow and market your business by producing valuable videos and posting them regularly. There are several ways to go about doing this, from organic to paid.

Do you need a recruitment video for successful hiring?

Yasmin Fajardo | Sep 11, 2022
Tasca Studios | Sep 13, 2022

Put simply, 'no'. You don't necessarily need a recruitment video for successful hiring, but it does help in attracting top tier talent and clearly representing your team and company culture.

What is the purpose of a recruitment video?

Yasmin Fajardo | Sep 11, 2022
Tasca Studios | Sep 13, 2022

In the top and middle of your funnel, you'll find many different ways to use recruitment videos to build employer brand awareness, recruit talent, and communicate about your organization. These videos can be placed on career sites, careers landing pages, microsites, or on review profiles like Glassdoor. They're also great to advertise your organization, using advertising platforms like LinkedIn, Facebook, Instagram, and others. Video has high engagement, organically and in sponsorship, so it's worth including in your overall recruiting strategy.

What is a recruitment video?

Yasmin Fajardo | Sep 11, 2022
Tasca Studios | Sep 13, 2022

Recruitment videos are used to attract top-tier talent and highlight new job opening within an organization. As more companies begin to embrace the idea that talent could be anywhere, recruitment videos have become extremely useful for companies wanting to attract the best new talent. Especially as more and more companies begin searching for the best candidates for specific roles, standing out is essential. In fact, most workers would choose a job for its company culture over the size of its salary. Recruitment videos help companies to stay competitive while giving the best insight for candidates into your company’s work-life and why your brand is the best place to grow their careers.

How much are TV commercials?

Yasmin Fajardo | Sep 11, 2022
Tasca Studios | Sep 13, 2022

This depends on the type of TV commercial you're looking for. Most videos start at $4,000, which includes a three-person crew for one day of shooting with simple editing. Pricing increases once we start adding production elements like concept development, scriptwriting, actors, props, multiple locations, animated graphics, music, etc. On average, a single edited project ranges between $4,000 to $15,000.

How long does a TV commercial take long to produce?

Yasmin Fajardo | Sep 11, 2022
Tasca Studios | Sep 13, 2022

The delivery of a TV commercial depends on many things, including project complexity and client availability for feedback. On average it will take 2 weeks after the shoot date to work through edits and revisions to delivery and any where from 1-3 weeks for pre-production depending on what your TV commercial might need.

How long can my TV commercial be?

Yasmin Fajardo | Sep 9, 2022
Tasca Studios | Sep 10, 2022

For most platforms your TV commercial should be 15 second or 30 seconds with the exception of social media advertising with spots in the 3-6 seconds range.

How can you use corporate videos?

Yasmin Fajardo | Sep 9, 2022
Tasca Studios | Sep 10, 2022

A corporate video can be used to promote products, sell services, tell stories about your brand, highlight your employees, and much more. They can help you reach out to current and potential clients, generate leads, and even improve your search rankings. A well-made corporate video can make a big impact on your business.

Why is corporate video production important?

Yasmin Fajardo | Sep 9, 2022
Tasca Studios | Sep 10, 2022

Video production is one of the fastest growing forms of digital media. In fact, according to research conducted by Wyzowl, over 80% of companies now produce some form of video content. This makes it increasingly important for businesses to understand how effective video marketing campaigns are, check out our Corporate Video Production Guide to help you make sense of the data, or "How to find the right style of video for your business."

What is a corporate video?

Yasmin Fajardo | Sep 9, 2022
Tasca Studios | Sep 10, 2022

A corporate video is a type of visual communication that businesses often use to promote themselves, their brands, and their products. These videos are typically short clips that companies make to show off their work, showcase their employees, and tell their story. You can think of them as a modern-day version of how we used to advertise ourselves back in the day: a little like a brochure, except much shorter and usually digital. They're one of the many types of videos you can create, including marketing videos, training videos and even explainer videos.

Okay, we're interested. How do we get started?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

All you have to do is fill out the form on our site or schedule a call with one of our producers who will reach out within 24-hours to start ironing out details.

What's the video making process?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

The video production process consists of 3 main steps: pre-production, production, and post-production. The pre-production stage is all about planning and creating the strategy behind the video. This can include researching your competitors, finding your target audience, hiring talent, scouting location, sourcing props - all the nitty gritty that goes into creating a beautiful video! Production is the stage in which the video is filmed, and post-production involves editing, color grading, adding music or special effects.

What kind of videos do you specialize in?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

While we specialize in corporate video production, we’ve had great success with TV Commercials, industrials, promo videos, - even creating and marketing cross-platform campaigns for national brands. We’ve been in the video production game for a while and we've pretty much seen and done it all!

Can you advise us on video marketing?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

Of course! After all, what’s the point of a great video if it’s not used properly? It’s imperative to make the most of your investment and apply a strategic marketing plan behind every video. We’ll evaluate your competitor tactics and analyze consumer behavior to make sure your video gets the most reach and the best ROI as possible.

What clients have you worked with in the past?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

We've worked with all kinds of clients, from local businesses in the heart of West Palm Beach, to large brands looking to boost their reach and sales. While we specialize in corporate video production, we’ve had many successful partnerships with national brands, government sectors, PR firms, marketing agencies and small businesses. Some of our recent clients include Jerome Alexander Cosmetics, YEXT, The City of Hollywood, Kayak, Eyenovia, WSP, and more!

What are the different types of corporate videos?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

These videos include company profile videos, training videos, company culture video, recruitment videos, corporate testimonials, interviews, conferences, retreat and more.

We already have an idea, can we still work together?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

Of course! If it ain't broke - why fix it? If you’ve got a great foundation, we can build it out from there. If you’ve got a solid script but it needs some work, our writing team can fine-tune any script and take it from a good script - to a great one!

We already have a video, but we're not in love with it - can Tasca Studios help?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

Most Definitely! All you need to do is send us your raw footage, an inspo video and we’ll create you a new video your team and audience will love.

Our staff is nervous about appearing on camera. How can we prepare them?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

Before any shoot day, we’ll prep your team with all the information they’ll need for a successful shoot! Interview questions? Well send you a copy. Wardrobe assistance? We’ll send recommendations. Need shine control? Our make-up artists are on stand-by. No need to fear - we’ve got you covered!

How involved will I need to be in the process?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

You can be as involved as you’d like to be! If you prefer consistent contact for every step of approval, we’ll take you along for the ride. Prefer a more hands-off approach? All you have to do is approve the final production plan and we’ll see you on set! In short, we’re here to make your life easier, so however much you’d like to be involved is up to you. Our producers will regardlessly keep you up-to-date with your projects progress.

Is all the music royalty-free?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

The majority of the music we use on our videos is from Artlist.io, which can be used for online or national broadcasting. We also work with local musicians and singers, if you’re looking for a unique sound for your project.

Do you offer vfx or motion graphics?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

Yes! These can include animated intros, moving titles, special effects, or photoshop. These post-production services are the secret sauce behind any great video. Making the final project look more professional and polished to your customers.

What happens to unused footage?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

We don’t hold footage hostage, once the shoot is over, we’ll send you all the footage free of charge! All you need to do is you cover the cost of the hard drive or send us one you already own.

We don’t have a location to film. Can you find us one?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

You bet! We have several partnerships with studios and soundstages throughout South Florida. Whether you need to shoot at an office, studio or need to construct a scene from the ground up - we’ve got you covered.

Do you provide script writing services?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

Yes! We have two stand-up comedians on our writing team who have experience in writing online skits, TV commercials, informational content, and promo ads.

How can a video increase traffic to my website?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

Google owns YouTube, so if you want to get more traffic to your site, embedding a video on your site really helps online ranking. Just having a video on your page increases traffic by 86%, because it increases time spent on your page by 1.4x. The higher your Google ranking, the easier it is for online users to find you. Google is all about user-experience, so if online users are spending more time on your website, it signals to Google your value and popularity - further increasing your online ranking!

How far in advance do I need to schedule the shoot?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

This really depends on your urgency and the complexity of the shoot. For simple shoots, we could have a team ready to go in a little as 24 hours. For productions that require more pre-production like talent casting, scriptingwriting or location scouting, we recommend 20-30 days. Why? The more time and energy we put into planning your shoot, the better it will turn out.

Do I need to have my entire video planned out when I book it?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

Nope, we can handle all that for you! All we need is a date and a city and we can take it from there. Planning a video shoot can be stressful and we want to give you your time back - so let our producer take care of nitty gritty planning details. We’ll handle every aspect of your shoot - scheduling, writing, locations - you name it and we’ll take care of it.

Will I be able to see how the video is coming together before it’s completed?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

Of course! After each draft is completed, we’ll send over to get your feedback and make adjustments from there. Each project includes 2 rounds of revisions, but if you feel like your video needs more fine-tuning - we’re happy to continue working on it.

What if something comes up and I need to reschedule the shoot date?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

No problem, we understand that things happen. If the new date is within the next 6 months we’ll work together on finding the next possible date. Anything after 6-months, it’s best to put the project on hold till the details are ironed out. All you need to do is check back in with us and we can resume the project from there.

We have trouble remembering lines, do you offer teleprompter services?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

Of course! Teleprompters are extremely useful, especially when there is a lot of material to cover. We’ve had great success with using teleprompters for corporate training videos, product demonstrations, and corporate conferences.

Do you work with agencies?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

Definitely! We’ve worked with several marketing agencies, PR firms and local broadcasting companies in the past and continue to have great relationships with all of them. We typically offer consulting services, video marketing strategiest and often fill creative gaps for agencies that don’t offer in-house video production services.

Can you handle finding actors and models?

Yasmin Fajardo | Jun 18, 2022
Debra Cadorette | Jun 18, 2022

Yes they can.

Read More

Do I have to be on camera?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

Only if you want to be! If you’re the face of your business - we certainly recommend it but it’s not always necessary. We understand that talking on camera can be intimidating so we aim to make the experience as stress-free as possible. We coach you through the process and give you tips and tricks to be a natural on camera, but at the end of the day - your comfortability is the most important. No video production company or freelancer should force you to be on camera if it’s out of your comfort zone - after all, that’s what actors are for!

Are there any hidden fees?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

Short answer - no. With any video production company you work with, you should know exactly what you are paying when signing the agreement. Sure there may be instances where deliverables change and the budget increases or decreases, but it should never be a surprise.

Do you do animated spots?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

We sure do. While we mostly do live action, we’re to make your brand and business look its best. If your story is best told with animation, then it’s off to the drawing board we go!

What is b-roll?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

B-roll is any type of footage shot separately from the main footage. This is used to visually support the main video content. Shots like a close up of your office building, business signage, team meetings, receptionists answering phones or employees typing on a keyboard are all considered b-roll.

Do you charge extra for travel?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

Anything under 50 miles from Palm Beach County is free over charge.

What should I wear to my on-camera interview?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

This is dependent on your industry and the type of message you’re trying to convey. If you’re a B2C organization, we recommend wearing clothes your customers usually see you in. If you typically wear a branded polo, wear the polo. If you usually wear a suit, then wear a suit. Regardless, before your shoot date, our team will send you wardrobe recommendations of what we think will be best for your project.

Why do we need professional hair and makeup?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

Having a professional hair and make-up artist on set not only helps you look your best, but feel you best. How you present yourself on screen is a reflection of your brand/business and it’s the first impression you make with prospective customers. As they say, “the devil is in the details”, reducing shine on bald heads, getting rid of hair flyaways, or just adding some color to brighten a face are all minor details that reflect the overall quality of your brand.

Can we film at our office or should we use a studio?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

This depends on the type of video you want. For small business videos and company culture videos we recommend shooting at your location with your employees. This will help humanize your business and allow your audience to instantly connect with you and your team. However for corporate training videos, product demonstrations, or HR training videos, we recommend using a studio because it gives complete control of your environment and instantly elevates your brand.

How many people are on your team?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

We scale our team to fit the project - this allows us to give our clients the best possible quote while executing project goals. Our typical crew consists of 5-6 people: a Producer, Account Manager, Director, Camera Crew and Make-up Artist. For TV commercials and larger scale productions, we’ll bring our additional crew members like set decorators, sound engineers, food stylists, or script supervisors.

Should I use internal employees or hire professional actors for my video?

Yasmin Fajardo | Jun 18, 2022
Tasca Studios | Jun 18, 2022

Using an internal employee versus hired talent really depends on the type of video being produced. If you’re shooting a “Facility Tour” video, it’s best to see your real life employees in action. However, if you are creating a production that needs a host, or interviewer, we recommend sticking with professional actors. The end results are well worth the investment.

How long until I get my video back after filming?

Rodrigo Tasca | May 19, 2022
Rodrigo Tasca | May 19, 2022

The delivery of a corporate video depends on many things, including project complexity and client availability for feedback. As a rough guide, a 2-minute video with speedy client feedback will take 2 weeks after the shoot date to work through edits and revisions to delivery. We also have turned projects around as fast as 24-hours.

How do I know what video is right for my business?

Rodrigo Tasca | May 19, 2022
Rodrigo Tasca | Jun 18, 2022

It’s always best to work backward from your end goal. Are you looking to educate potential clients on your product or services or maybe you need a "Brand Video" to showcase your business. Through a quick discovery session we can point you in the right direction on what video would be best for your business.

Can you produce my TV commercial or show?

Rodrigo Tasca | May 19, 2022
Rodrigo Tasca | Jun 18, 2022

Yes. With the right idea and budget we have the team of writers, producers, directors, and editors to make your vision a reality.

How long has Tasca Studios been around?

Rodrigo Tasca | May 19, 2022
Rodrigo Tasca | May 19, 2022

We have been in business in South Florida since 2016, specializing in corporate filmmaking for brands and local businesses.

How long does a video take to produce?

Rodrigo Tasca | May 19, 2022
Rodrigo Tasca | Jun 18, 2022

The delivery of a corporate video depends on many things, including project complexity and client availability for feedback. As a rough guide, a 2-minute video with speedy client feedback will take 2 weeks after the shoot date to work through edits and revisions to delivery.

Does your team shoot outside of South Florida?

Rodrigo Tasca | May 19, 2022
Rodrigo Tasca | Jun 18, 2022

Most definitely! We've worked all over the US and have a network of crew members and creatives who are ready to work whenever, wherever.

Why does shooting video take so long?

Rodrigo Tasca | May 19, 2022
Rodrigo Tasca | Jun 18, 2022

Have you heard the expression "measure twice, cut once" well that's sorta like video. Setting up the shot, checking audio, adjusting the lights is all part of what makes "Hollywood Movies" look so great and we bring that level of professionalism to your shoot. Things normally take longer than expected because we want to make sure we captured everything right the first time.

What video production services does Tasca Studios offer?

Rodrigo Tasca | May 19, 2022
Rodrigo Tasca | Jun 18, 2022

As a full-service video production company, we offer a spectrum of video services, like pre-production, video production, video editing, sound mastering, video marketing and distribution.

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