It says no alcohol on the sign, but no one checks coolers.
Joel's answer sums it up.
This year the game wardens have really cracked down on alcohol consumption on/near the river. I literally saw 4 come running out of the woods when they saw a couple w a cooler of white claws.
Alcohol is not allowed on the river per NC DNR, but we have camped and had alcohol with no issues. As long as you're not rowdy, the owners will leave you be.
Thanks! Your answer is awaiting moderation.