Does the picture pass apply to the Hershey chocolate ride?

Yes it's free, pretty cool too.

The Hershey Chocolate ride is a part of Hershey Chocolate World. This is the free ride teaching the process of making chocolate from the bean selection, shipping, factory mixing, roasting, and distribution. There are other offered activities which you pay various fees. The focus of HCW is retail sales and marketing of all things Hersheypark Brand.

Yes