According to Choolaah's website, "Choolaah is the vision of co-CEO’s Raji Sankar and Randhir Sethi of Pittsburgh-based Wholesome International." Which is a larger restaurant development company operating and based in Pittsburgh and Northeast Ohio.
There are a few local Pittsburgh guys who started it and have ooened a few more in other cities. But it us not a franchise. They told me that they wouldn't franchise it so they could ensure quality
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