They have no choice- CMs tell me there have been lines for 3 or 4 months now. How long the mall and nearby stores/vendors will put up with it is anybody's guess. I have heard they have been complaining.... And weekdays are not that much better, although you can usually get in the I-drive store in the afternoon without a wait (if you can find parking).
I guess it is their policy. The weekends are brutal..
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