Rise Marketing: Portland SEO and Website Design

The search engine is like a website ( Google, Yahoo!, Bing) you visit and type keyword/question whenever you need help finding something online. In return, the search engine website uses algorithms replies with a long list of website links to match and potentially answer your question. Here's how it works. For example, Google (or any search engine website) has many crawlers that go out to the internet and collect information and updates about all the content you can find online 24/7. The crawlers bring all the information to search engine to build an index. Based on the index, Google can define and organize search results based on the keyword/question you put and show you the right results.

SEO stands for Search Engine Optimization. What goes into SEO? To understand what goes into SEO, we need to break it down into three parts: * Quality of The Keywords and Traffic. When we think about Search Engine Optimization, we think about keywords. You can attract all the traffic you want to your website, but your website won't generate any leads with the wrong keywords. Keywords can be misleading. Without the right keywords, you won't get quality traffic to your website. You always want to attract visitors who are genuinely interested in your services or products that you offer. * Quantity of traffic: Once you optimize your keywords and have the right people finding you in SERP (search engine results pages) (SERPs), your website will start generating more traffic to your business. * Organic results: Organic results are the traffic based on keyword rankings that you don't to pay.

SEO stands for Search Engine Optimization. In short, SEO is the optimization of the website and other digital marketing platforms connected to your website and brand to provide better organic search engine results, increasing the quantity and quality of customer traffic to your website.

​Google and other search engines have powerful algorithms to provide the best results based on their location and search. At Rise Marketing our goal is to have your business show up at the top of the first page of Google, especially the top 3 within the local Google Maps pack. This is a powerful way to drive organic local traffic and exposure in Portland and local areas. Learn More: https://www.risemarketing.org/news/what-is-seo-in-2021-and-how-it-works

It all depends on how much work needs to be done on SEO and what is your marketing goal. Are you looking for small business local SEO in Portland? Our Local SEO services are a powerful marketing solution to drive leads to small businesses in Portland. Learn More About SEO here: https://www.risemarketing.org/local-seo-services.html

It all depends on the business. Usually, you can see first results after 15-30days to see increase in leads.

If you are looking for ways to get free backlinks, you're in luck! When it comes to your business and website, you have to decide whether you want to invest time or money. If you are looking for good quality free backlinks, you need to put the right amount of time into it. Try to reach out to industry publications and websites. How to find backlinks on Google? Go to Google search and find blogs, directories, or publications that fit your website. learn More: https://www.risemarketing.org/news/how-to-create-an-effective-seo-strategy-in-2021

Title tags are clickable link headlines to your website that appear in search results. Title tags are essential for SEO rankings. There are no hard rules regarding the length of title tags. Usually, the recommended size of the title is about 70 characters, including spaces. For the best search engine optimization, try to keep the title length to about 65 characters. You can go as much as 70 characters in total, but try not to exceed that. ​ While creating title tags, remember to: Include target keywords. Match the search intent. Do not duplicate title tags. Avoid using too many keywords. Learn More: https://www.risemarketing.org/news/how-to-create-an-effective-seo-strategy-in-2021

​Everything in any search engine optimization revolves around keywords. That's why keyword research is the first on our list to create the last long SEO strategy. If you don't have a keyword search software, you can use Google Suggest to find the most common keywords. In that way, you can quickly discover and find new keywords customer searches for using Google. Type a keyword into Google's search field, and Google will automatically populate a list of suggestions. ​These usually make great keywords to implement to your website for SEO because they are coming straight from Google Suggest for most common searches in Google. Also, longer keywords or long-tail keywords are, most of the time, less competitive and easier to rank than short-tail keywords. Learn More: https://www.risemarketing.org/news/how-to-create-an-effective-seo-strategy-in-2021

Title Tags Title tags are clickable link headlines to your website that appears in search results. Title tags are extremely important for SEO rankings. There are no hard rules regarding the length of title tags. Usually the recommended length of title is about 70 characters including spaces. For the best search engine optimization try to keep the title length to about 65 characters. You can go as much as 70 characters in total, but try not to exceed that. Meta Descriptions Another most important meta tag is meta description. Meta description is simply a brief summary of a website page that google displays below the page title. Meta descriptions help influence click-through rates. The length of meta description should be somewhere between 150 to 160 characters including spaces. Make sure you provide an accurate description of your website page content using no more than 160 characters.

There are four main types of search intent for Google: Informational: When the person is looking for specific information in search by typing questions in Google like "what's the best SEO practices 2021?" which provides instant result in search. Navigational: When the person is looking for a specific website or app by typing keyword such as "Facebook," "Google my business accoount," or "Amazon login." Commercial: When the person is looking for a specific product but didnt made the purchase decision yet. For example, searches such as "best gifts for her" and "best drones to buy" are all commercial keyword searches. Transactional: When the person is looking to buy specific product or service. For example, "buy mavic pro 2," or "buy MacBook pro." To rank higher on google you need to always know what search intent you are going after while creating content for your site. Create content that helps with the search intent of your target audience and cstumers.

Search intent or user intent is the purpose every user has behind every search query they put into Google. Understanding what people look for when they are using the search engine is Google priority. Pages that rank on #1-10 on Google have all passed Google's search intent test. For example, take a look at the search results for "how to make pasta." For that keyword, the top search results are mostly blog posts or video content, not eCommerce stores selling pasta. It's essential for Google to understand that people who are typing that specific keyword are looking to learn, not to buy. On the other hand, best search results for the keyword like "buy pasta" are mostly eCommerce stores. Google understands that people who are typing that specific keyword are most likely to want to buy something. That's why the top results don't include links to any recipes.

Here are the top 4 marketing hemp-derived CBD methods you can use: 1. Focus on SEO. The most important way to build a CBD brand on the Internet is by paying attention to search engine optimization or SEO. Hiring an SEO expert to optimize your website and help you rank on the search for CBD-related keywords is often the best way to generate new customers. 2. Grow Content. Content creation can fit your SEO plan because SEO focuses on ranking keywords based on blog posts, articles, product descriptions, and web content. 3. Attend Trade Shows. Word of mouth marketing has always been a powerful form of marketing. Attending industry trade shows for an opportunity to meet with other industry players face-to-face and assess the competition is very important for your brand. 4. Build an Affiliate Network. Affiliate marketers are valuable people who can introduce the world to your CBD product. Some trusted affiliate networks include ShareASale, CannAffiliate, and Clickbank.

- Be consistent with name and address of your business on local media platforms and listings. - Use a local phone number for Google My Business. - Include your tracked and main number. - Keep your hours updated. - Write direct business description filled with keywords. - Properly categorize your business listing.

SEO stands for Search Engine Optimization. In short, SEO is the optimization of the website and other digital marketing platforms connected to your website and brand to provide better organic search engine results, increasing the quantity and quality of customer traffic to your website.

Local SEO by Rise Marketing is a powerful marketing solution that provides full-service SEO to drive traffic, leads, and sales to small businesses in Portland, Oregon. With Portland local SEO, we can target a much smaller market than the whole country and provide more direct customers. The price for small business SEO is usually $500/mo.

Especially for small businesses, websites are even more important as your level of creativity and professionalism gives you the ability to compete against more prominent companies. The cost of optimizing website is about $25/hour, but it always depends on how big is the website.

Instagram Ads. Each year consumers spend increasing amounts of time on different social media platforms. Between YouTube, Facebook, Instagram, TikTok, Twitter, Pinterest, and many other platforms, it’s almost impossible to run out of ways to reach your targeted audience. Most social media platforms offer several advertising ways to boost engagement in your profile page or website.