Catanich Internet Marketing

My recommended tool is Google Analytics Effectively measuring the results of SEO and digital marketing campaigns is a huge challenge. We have lots of data, but in its native format, a tool like Google Analytics often does more to confuse than deliver insight. As for KPIs. Where do you start? Volume: Unique visitors, visits, page views and so on Quality: Bounce rate, visit duration, pages per visit Value: What is the financial value of a visit/lead/conversion? Cost: How much does it cost to acquire a lead or sale from SEO? Or Increase in organic traffic Increase in number of pages on the site that generate traffic Increase in non-branded search traffic Percentage increase in organic conversions Percentage increase in traffic from specific geographic regions Organic Impressions (Search Console) Organic Click-Through Rate (CTR) (Search Console) Or Percentage increase in referral traffic Percentage increase in referral conversions Percentage increase in engagement metrics

Neil Patel has written a great post on this: https://neilpatel.com/blog/improve-google-rankings-without-getting-penalized/ But to copy some of his topics: Get to know the Google ranking algorithm Assess your current search ranking Track and measure the right metrics Ensure your website is mobile-friendly Diagnose and fix your current penalties Do keyword research Perfect your on-page SEO Use your keywords to create great content Build links the right way And/Or Completely set up a Google My Business account for your business(s). Please contact us if you need help doing this.