Miles Technologies

Email workflows have their place in almost every industry, and we can help you discover the right type of email automation to meet your business’ size and goals.

An email workflow is a series of emails that are automatically sent based on a consumer’s interactions with your business. A workflow is a great way to personalize your marketing for different customers. You can have an email automatically sent, for example, to customers who abandoned their carts the day before, and a separate email sent a week following a purchase. These vastly different emails are generated based on customer actions and can gently nudge a customer to make a purchase or encourage a happy customer to write a review.

Particularly if you run a smaller business or are just starting to incorporate a professional marketing strategy into your business goals, email marketing can be a great place to start. In addition to being a relatively inexpensive marketing tactic, it’s much easier to track your ROI with email marketing.

On a broad scale, email marketing can be anything from a monthly newsletter to a highly personalized workflow designed to target customers who take specific actions. Email marketing has numerous benefits, including building personal relationships with customers, increasing traffic to your website, and being much more cost-effective than many other marketing tactics.

Customer reviews enhance engagement and can influence prospective customers who are seeking unbiased information before they commit to purchasing something from your online store. Shopify and WooCommerce enable you to implement automatic review reminders, trust badges, review discounts, and other features that can help customers further interact with your brand.

Yes, Shopify and WooCommerce provide maximum flexibility for shipping, including giving you the option to offer free shipping for all or specific transactions. These platforms also enable you to provide your customers with the best shipping rates in order to provide your customers with cost-effective shipping.

Shopify and WooCommerce support many external payment gateways, including Stripe, Authorize.net, and PayPal. Both accept all major credit cards in addition to providing ACH and point of sale (POS) options. This ensures your customers have a wide variety of secure payment options.

Yes, Shopify and WooCommerce enable business owners to keep track of their inventory at all times, so your site reflects what you have available. If you are using a different platform or have a custom e-commerce website with advanced functionality, we will need to assess how to best approach inventory management.

The most effective strategies for increasing eCommerce sales revolve around the customer. We have talked about some of them already: simple navigation and functionality, informative product descriptions, and an easy checkout process will all help turn visitors into customers. However, there are things you can do that go beyond having a customer-focused website. As a full-service marketing agency, we offer ongoing marketing services that help our customers accomplish online sales growth goals. Our marketing team will discuss eCommerce marketing plans that will help you achieve your full revenue potential.

The beauty of creating high-quality content is that there are so many channels on which you can share it. Between social media, email, PPC, guest blog posts, and more, we create the content your target audience wants to see for the platforms they want to see it on. As we distribute and promote your content, we measure its performance to ensure your audience is tuned in and engaged, making adjustments as necessary for optimal engagement.

That is the million-dollar question! First, we work with you to establish clear goals on what you’d like your content to accomplish. Your content goals should support your company goals as a whole. Once we have established your goals, we will measure and track all of your content to see how it is performing based on key metrics that support your business outcomes. If we see an increase in engagement metrics and sales, chances are it is working. The key to truly understanding your content marketing plan’s performance is establishing goals and implementing a measurement plan.

Blog posts, long-form guides, infographics, and videos all have their place in a content marketing strategy. While an infographic or blog post might be best for the top of the sales funnel, a case study or webinar will work better as the customer moves into the consideration stage. It depends on your target audience, length of your sales cycle, and what your customers respond to. This is why it’s so important to establish buyer personas as you will likely need to utilize a wide variety of content types and channels to reach your target audience.

As we get to know you and discuss your business goals, we will create a custom content marketing plan that aligns with your goals. Generally speaking, our customers have experienced a higher volume of qualified leads, increased page rankings, stronger social media engagement, better customer retention, and more brand mentions.

Writing good web copy about your products or services is not enough (although it is important.) You need to create content that answers your audience’s questions and explains how your products or services solve their problems. This means you not only have to create high-quality content; you also have to make sure the people asking the questions can find it. A well-developed content marketing plan is the best way to stand out among other businesses that provide similar services or products.

Because the internet is an evolving landscape, so too is the science behind SEO. What worked last year may no longer be effective, so keeping your high ranking involves keeping a constant eye on trends, as well as testing out what works best for your specific industry and location. Working with an SEO agency that keeps up with the latest trends and understands search engine algorithm updates and the data points involved, while developing business-specific strategies, makes for a worthy investment in the future of your business.

We know it’s not a fun answer, but it’s an honest one: it varies a lot. Most agencies say about four to six months, which is fair as a general rule. However, depending on where you started and how aggressive your SEO strategy is, as well as your industry, location, and other marketing initiatives, your results may be very different. Some of our customers have experienced results in a month, while others took almost a year to really make an impact. This is why a cornerstone of our marketing plans is to review your strategy every month, combing through the exact things that did and didn’t work, and implementing ideas to optimize performance.

If your goal is to grow your business, developing a good SEO strategy is a must! Think of SEO as less of an advertising service, like PPC ads, and more of an investment in the overall health of your business. While you may see an influx of traffic after running an ad, an SEO strategy is a long-term plan that keeps your business at the top of organic search results and easy for customers to find, helping you develop a steady stream of revenue for years to come.

Similar to traditional SEO, local search engine optimization focuses on studying trends and strategically implementing plans to push your business towards the top of Google’s search results. When customers make a locally focused search, they’re looking for products or services from a local company. Most people click one of the first three non-paid results, so ranking high in local search can be instrumental to your business’ success.

SEO, or search engine optimization is the ever-evolving science of the factors behind organic (non-paid) search engine ranking. Typically, this means where your business ranks on Google, but it applies to other search engines as well.

After we have developed a brand strategy for you that differentiates your business from your competitors, we will consistently implement it across your website, social media channels, advertising campaigns, email marketing, and other communications. As your target audience gets to learn more about you through these channels, you will start seeing real results immediately as the brand message is making an impact in all of your marketing efforts. We will work with you to develop a successful brand strategy that drives both short-term and long-term growth.

Most marketing experts suggest that businesses spend between 7% and 15% of their revenue on marketing. Keep in mind these numbers are a general recommendation. We do know that an increasing percentage of marketing budgets are devoted to digital marketing. The Gartner CMO Spend Survey for 2018-2019 estimates that companies will allocate 54% of their total marketing budget on digital marketing campaigns by 2024. Your company’s marketing budget will depend on how aggressive your growth goals are and the competitive nature of your industry.

It’s important to have quantifiable and measurable goals, so you know whether your marketing strategies are working. For example, instead of setting a goal to have more customers than last year, set a specific goal to increase your revenue by 10%. Additionally, you want to make sure you have the necessary tools to report the information you need.

Brand development projects differ in time frames as every project has different objectives and challenges. As brand development is collaborative, it’s important to have your entire team on board. This helps expedite the process. Many brand deliverables can be created quickly, but others (like a website) may take longer to complete to best serve the brand strategy.

As you utilize our web maintenance services, your needs may eventually change. The benefit of working with a full-service marketing agency, like Miles Technologies, is that we offer a full suite of marketing, design, and video production services that empower our clients to tell their stories online. If, at any time, you wish to add services to your plan, you can contact your Marketing Strategist. We will then get to work tailoring a plan that directly aligns with your goals.

As marketers, we spend a lot of time working on SEO optimization. The short answer is that you have to build your site for people as well as search engines. From having a responsive website to creating relevant, high-quality content, there are many factors involved with ranking well on Google. Fortunately, we provide a full suite of SEO, PPC, and other marketing services that can help your website perform well in search engines and generate leads.

Yes, in the event that your website goes down and we discover that the issue is with the website host, we will contact them immediately to make sure they are actively pursuing a solution that will bring your website back up as quickly as possible. We will also keep you updated throughout this process.

SSL stands for secure socket layer. An SSL encrypts information sent to a web server from a website visitor, which prevents hackers from intercepting and using that information to steal that person’s identity. A website that contains an active SSL will feature a padlock and “https” preceding the domain name in the address bar of the browser, so anyone who visits your site will know if you have an active SSL. If you do not have an SSL or it has expired, we take action to ensure the website displays as secure.

Yes. We develop our websites in WordPress, which allows you to make updates through WordPress’s content management system. We also provide options for WordPress training, for ongoing website maintenance plans, and for ongoing marketing plans designed to generate leads and/or online transactions.

Our marketing team includes experienced journalists and copywriters who can create your content with a focus on your brand messaging and SEO best practices. While you can provide content that our web design team will implement, it is not a requirement, as we are a full-service marketing agency.

As every website project is different, the timetable for your website project will depend on a number of factors. These include the number of pages, content creation, and functionality. On average, website projects last 2 to 3 months. Our sales and project management team will provide you with a time frame based on the unique requirements of your project.

Yes – check out our flexible and customizable Software Support & Evolve Plans to understand how we can help! https://www.milestechnologies.com/software-support

Whether you feel like you are already off-track or just want peace of mind, we’ve got you covered. Our expert analysis covers your software project at any stage, and provides you with recommendations and specific action items to improve your project moving forward. If needed, we provide Project Management services to ensure successful outcomes.

Yes, we offer proactive and as-needed security assessments for your software systems and hosting environments to help counter potential security vulnerabilities and help protect you against cyber attacks and other security incidents. From basic surface scans, which can run as frequently as you like, to more in-depth approaches like manual penetration testing, we can tailor a solution based on your needs.

Load testing is designed to identify performance capabilities of your website, application or API by simulating even beyond anticipated peak usage. Our software vulnerability testing process involves a four-step approach: Preparation, recording, testing, and analyzing.

Once you have your objective, the cost, efficiency, and flexibility in the approach are key factors in system analyses. When the right experts are able to utilize the right tools in the best possible ways, great opportunities for improvement can be uncovered, the system becomes more effective, and users become more productive by saving your company time and money.

The ultimate goal of a system analysis is to achieve a specific objective, such as determining the next steps with an existing system, improving the security stance, improving productivity for users of a system, new application development, or improvement on existing software systems.

Yes! Check out our Mobile App Development service offering. https://www.milestechnologies.com/mobile-app-development

Our industry consulting team consists of experts in numerous respective industries and can assist you by identifying solutions that pair the particular needs of your company with the appropriate mix of technology, functionality and user experience.

Rather than having your staff spend so much time answering questions or processing requests, our web portals interact directly with your users to provide the information and resources they need and expect. Rather than expanding staff as you grow, your web portal software can help your current staff handle the growth while the system performs 24/7 for your users.

We start with a simple approach to design & build a portal that provides value and can be accomplished for a relatively low initial investment. Our designs are flexible enough to accommodate the architecture of many new features over time as you need them and as your user base evolves.

We take information security seriously. To prevent unauthorized access, we ensure each portal is architected and developed with the necessary segmentation, encryption, and authentication. Our team of security experts also can provide ongoing vulnerability assessments and remediation work to ensure your portal remains safe as new potential threats emerge.

Yes – As long as there is a way to get information in and out of that system, we can create a modern web portal that integrates with it. We’ve built web portals that connect to everything from direct database integration to mainframes to cloud-hosted solutions, and everything in between. When people say it can’t be done, we are always up to the challenge.

One of the most common causes of system failures comes with a lack of expertise in combining business process knowledge. People who do not have expertise in the data and integration processes will have a difficult time building an effective solution without getting caught up in the technical aspects. They may overestimate their capabilities and oversimplify the work and time needed. Another major issue is that employees can feel threatened by the changes. Convincing employees to adopt a new process takes time and effort, but we’ve outlined the process in this article. https://www.milestechnologies.com/blog/the-battle-for-businesses-to-embrace-or-resist-new-technologies

Yes! We are used to working with both industry standards for data & information systems, as well as unique and custom needs. We work with you to use standard applications where possible and create custom solutions where necessary.

We build fully-functional, custom web API’s and other integration tools specifically based on your needs and software systems. We do leverage existing integration methods where possible, and combine them with custom code where needed in order to create a fully personalized solution that streamlines your systems.

Yes. When your disconnected systems require multiple manual steps, you are losing valuable time and money. Pulling information together and creating a single centralized process saves time, effort and money by utilizing the strengths of each individual system, while eliminating inefficiencies.

Yes – as long as there is data being stored, and there is an ability to access that data (even through built-in reporting), we are able to integrate those systems together with your other key software. We specialize in creating integration where it is lacking or difficult to utilize.

Yes, an important aspect of software integration is the process of transforming legacy systems’ data into new applications without having to retire your still-useful legacy systems. Joining these systems allows for them to grow, change, increase support, and allow for consistent information availability. We also help with System Modernization, where you can migrate your old data to the latest platform.

The main benefits of integrating systems are to streamline your business processes and minimize the number of different systems with which people need to interact. This helps improve the productivity and quality of operations, while saving time and costs.

The biggest mistake is starting a custom software project with a lack of clarity or vision for the project and how it will be used in your business. Helping create that shared vision with your project team is vital so they better understand your goals and objectives. This greatly improves the probability of success in any software project.

Custom software is a journey and an investment in your future. Rather than buying a pre-made product that you have to fit your business processes into, you will work with a team who will analyze your particular needs and build an entirely new and unique product that leverages the strengths and competitive advantages of your business.

Yes! Read more here about how we help with Integrations for any system. https://www.milestechnologies.com/software-systems-integration

Most new systems start with a platform we built ourselves (our Head-Start Framework) that includes a foundation for many aspects of the software. It is built using the most modern web and mobile technologies. We also build new software from the ground-up as needed, and can use just about any technology platform your project warrants.

We generally follow an agile development process using SCRUM methodologies, with a little special sauce that makes the Miles Software Solution slightly different and better for our customers.

Yes! We provide our services on a work made for hire basis, and you own the custom-built software which is created based on your vision.

No. All members of our software development team are full-time Miles Technologies employees.

Our software adoption rate is close to perfect. Our unique, rapid, and agile development process allows us to create high-quality systems very quickly. We are able to leverage our 20+ years of experience in building custom software to provide innovative solutions to the most challenging business and technology problems.

We recommend using the Cloud for any of the following: file storage, automation, data backup, virtual offices, information sharing. Keep in mind that the Cloud changes with you, so you can utilize it for growth planning without worrying about the limitations of physical constraints.

The Cloud is application-based software that stores data on remote servers, allowing the user to access them through an Internet connection. By relocating the servers off-premises, the company saves money, increases security, and stays connected even when their office experiences a power outage.

Miles Technologies utilizes a phased approach which involves assessing your current systems and seeking out improvement while working to save you money.

There are so many reasons businesses choose to move to the Cloud. From increased security to a lack of physical constraints, businesses are finding freedom and flexibility in these less expensive pay-as-you-go plans.

The University of Maryland’s statistics state that cyber attacks occur every 39 seconds and impact 1 in 3 Americans every year. According to IBM, the average cost of a data breach is $3.86 million. However, companies that contain a breach in less than 30 days saved more than $1 million on average compared to those that took longer.

Our expert consultants specialize in all facets of your industry. Part of our analysis will include solutions tailored to your specific business expertise.

We utilize the 6 Stages of Incident Response, which are: Preparation, Identification, Containment, Eradication, Recovery, and Lessons Learned. Read more about it here.

Risk assessment is the very first stage of any good cyber security plan. Examples of business risk assessments include: compliance assessments, external/internal vulnerability assessments, penetration tests, social engineering tests.

Yes, we are available 24/7. We can start helping you before, during, or after an incident.

Our process is streamlined such that various portions of the project can be prioritized according to urgency. We schedule projects to be completed in a timeline that makes it cost-effective and efficient. However, in extreme emergencies we have the bandwidth to complete virtually any project within a given timeline.

We manage the price based on scope, taking your budget into account. Our costs will not change even if the budget shifts and we still deliver our guaranteed level of work. The cost is the cost unless the scope changes. If we reduce the work, we reduce the price.

Currently, the most requested project involves migrating or moving to the cloud. As servers continue to move off-site, the need for cloud computing resources increases.

We create a thorough project plan that anticipates all steps in your project and estimated dates for each milestone up to completion. Our Project Managers are the guides who make sure we stay on track in meeting the target date, while our Subject Matter Experts offer the knowledge needed to complete the projects skillfully.

We are software/hardware agnostic. That means we are not dedicated to a particular brand, and our experts have valuable knowledge in all common areas of software and hardware known on the market.

While many Managed Service Providers (MSPs) have a rotation of team members that you constantly need to educate about your company, Miles Technologies believes that a handful of people dedicated to your account, with personalized expertise in your industry, provide the best support. You get the benefits of a familiar team with the resources of a larger group.

Education and experience. We work hard to find and eliminate many potential IT issues before they impact your users. Though it is impossible to predict all future IT issues, our tools allow us to work in the background and remotely to avoid disrupting your users

Yes. Using our worldwide network of technology partners, if a live person is needed to resolve your support issue, we can provide local IT support to anyone, anywhere on the planet.

Our support is available 24/7. We are ready to help right now.

Our average response time is less than 51 seconds, but we guarantee a live response within 1 hour.

Not at all. If you reach out to us for IT help, we will help you. Every time. That said, we’re also 100% fiercely dedicated to providing customers with professional, secure, consistent high-level service for a fixed cost that provides a true return on investment. Our monthly Managed IT Services plan is exactly that—monthly. We believe that our clients do business with us because they love the way we do what we do, not because a binding multi-year contract requires it.

My kids helped me build my desk out of legos when they were 6 years old! Here's the full video explaining why the legos. https://www.youtube.com/watch?v=thzzXn_lmN4