Edge Digital, Inc.

A list of all the accounts you have that control your business is the one piece of paper that can save you hours of frustration when working with a third-party marketing agency. That list should include your domain name, website host, Google Analytics, YouTube channel, and social media profiles. Access is one of the biggest holdups that we run into when starting to work with a new company.

Since SEO is broken down into tons of other sub-strategies, it’s nearly impossible to see results right away. It takes Google time to determine things like: -The relevance of your page to a user's search -What search intent your page caters to -How reliable and trustworthy your information is -If your keywords are used in legitimate contexts -What the images on your site are -How long it takes for your page to load -How many backlinks you have on your page All of this information, and more, determine where you rank in search engine results pages (SERPs). That being said, Google has to crawl your site and index your content before you can rank. The length of time it takes to see organic results depends on: -Your competition -The keyword you're trying to rank for -How easily and quickly Google can index your website content All things considered, it typically takes 4-6 months to see organic traffic from SEO.

Hiring an agency provides the most data for evaluation when weighing candidates against each other, and is often the safest route to finding the best party for the job. At a 12% rate of overhead cost at the end of the year for the agency, and the in-house rate at 14.4%, the agency both works out to be more affordable, more profitable, and faster, all at the same time.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues. -Quality content is part of all forms of marketing: -Social media marketing: Content marketing strategy comes before your social media strategy. -SEO: Search engines reward businesses that publish quality, consistent content. -PR: Successful PR strategies address issues readers care about, not their business. -PPC: For PPC to work, you need great content behind it. -Inbound marketing: Content is key to driving inbound traffic and leads. -Content strategy: Content strategy is part of most content marketing strategies.

First, you have to decide the goal of your campaign. Is it to push a big sale or introduce a new product/service? Figure out where and how you’re going to promote your campaign. Social media channels differ from one another in terms of content and audiences. Once you have those figured out, create a content calendar for the week/month you want to push your promotions. After that, you just have to create the content and schedule it out on your social media platforms.

Regardless of what type of business you run, having a quality blog is essentially a free chance to drive customers to your website and turn them into conversions in both the short and long-term. It helps drive traffic to your website! - Blogging, social media, and search engines are the best free ways to drive traffic to your site. Every single blog post you put out there is an entirely new page indexed for your website that can be found in the search results. You can also connect your social media accounts and post blogs directly on there from your website, giving you fresh content and giving your customers (new and existing) something new to read! It helps convert that traffic into leads - Every blog post should have a CTA on it which will bring in more clicks and contacts! It establishes authority - The best blogs answer common questions that customers have.

Video is important for SEO because many visitors are searching for information that can easily be answered in video format. By helping visitors solve their problems, you are positioning your business as an authority, an expert, who can help them. Videos hosting YouTube are among search results. One tip is to create Q&A Videos. Start by answering these two questions: What questions do prospects ask you all the time? What objections do your sales team receive all the time?

Video is helpful for SEO because it can potentially double your brand's visibility online. SEO is about creating content to get found on the front page of search results, namely Google. Since YouTube is owned by Google, YouTube videos also have an opportunity to be served as a search result. If a page on your website is optimized for a specific phrase or keyword, and a YouTube video is also optimized, your brand will have double the chances to get a website visitor.

Local SEO is a digital strategy with the main goal of helping increase your business website visibility in your geographical area. Any business that has a physical location or serves a geographic area WILL benefit from local SEO.

Claim/Create + Optimize a GMB Account - Arguably the most effective way to rank higher in Google Maps and gain visibility in Google local search results. This information needs to be exact and presented professionally, with no grainy logos or stock photos. Get regular reviews from customers - Not only do good reviews prompt more local customers to buy from you but good consistent reviews will help promote your listings in the search engines. Create content based on local events or stories - Give local customers a reason to come to you. Write posts about local events, support local charities, etc. Make sure you mention local areas even in your main content to get those keywords. Optimize your Website for Mobile - Mobile traffic now makes up more than 50% of ALL internet traffic. You need to have a very fast loading site that looks good on any platform, otherwise, you will be hemorrhaging potential customers as they go to your competition.