Address: 1320 Pacific Ave, Santa Cruz, CA 95060, USA
Phone: +18314234100
Sunday: Closed
Monday: Closed
Tuesday: 10AM–5PM
Wednesday: 10AM–5PM
Thursday: 10AM–5PM
Friday: 10AM–5PM
Saturday: 11AM–5PM
M. Corethrellidae
What a beautiful selection of jewelry, much of which is locally made. The staff was very friendly and helpful, Jacky in particular was great to work with. It's also worth noting that the store is very friendly towards children, I had to bring my little ones with me and everyone there was exceedingly welcoming (and patient).
Anna Mura
Superb assortment of the finest jewelry available today. Excellent customer service! Love supporting this multi-generation business that gives back to our community in so many ways! A true Santa Cruz gem!
Elizabeth Boyens
Here's a pretty shocking story for you. My family has been in Santa Cruz for many years. My Father, Philips B. Patton, bought what he told me was "the most expensive piece of jewelry" he had ever bought my mother for an anniversary gift on the occasion of their anniversary in the 1970's . I recall this very well, as I was tasked with picking the piece up for him, at Dell Williams, as I worked for him at his law office on Locust street at the time. It was a lovely piece, perfectly matched jade in a gold filigree setting. Well fast forward to last week. I decided to put this "valuable" piece of estate jewelry up for auction in Carmel. I took it in the the auction house and said, well I have a minimum on this, as it's perfectly matched jade, and very valuable. Well to my HORROR, the necklace turned out to not only to not be real jade, but to not even be set in real GOLD. For Dell Williams to take advantage of my Father this way, is CRIMINAL. Obviously 40 years have passed, but This "family owned business" sure treated my family, who did much business with them pretty poorly. If you plan on purchasing a high end piece, please get it independently appraised. This made me feel ILL.
Joan Cecilian
Beautiful and elegant store with the highest quality and finest merchandise. Awesome selections from contemporary designers and classic jewelry items as well. This family-owned business is really special. This is the ONLY place I would make any important purchase.
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It most likely can be fixed. Please bring it in to our Repair and Service Department any time between 10am and 5pm Monday through Saturday. We have to see the piece to assess the repair needs. Thank you!
Yes. We do resize rings. We have to see the piece in order to give you an estimate. Open Monday through Friday 10am until 4pm.
Yes. We have an independent appraiser who comes to the store once a week. Please call for more information. Thank you!
Yes! We install batteries on most watches. We do not do pressure-testing on-site, so we cannot guarantee water resistance. We can typically provide this service while you wait. Thank you.
Hello and thank you for your inquiry. Yes, we are able to assist with redesign/resetting and any custom work. Come in any time Monday through Saturday between 10am and 5:30pm.
No. We suggest Fourtane down in Carmel. https://www.fourtane.com/
Yes we do! We have a large assortment of classic and whimsical charms in stock and that we can special order.
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