Row numbers start at 1, at the bottom of each section, and go up. Does that answer your question?
Row one is at the bottom of a section, and the row numbers increase as you go up. This is the same for most, if not all, stadiums; at least the stadiums I've been in.
Rows go up A at the bottom and QQ up higher. Seats go right to left 1 first on the right aisle then 2,3,4... to the left.
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