What is Mobile Targeting?

Mobile targeting is very much like Geofencing. This goes by many names, mobile phone advertising, phone ads, proximity marketing, app advertising, ads on phones and other names. Each name or term has subtle differences, mobile targeting involves targeting and filters that allow a specific group of mobile phone users to receive an ad in any area chosen like zip code, a building, a city all while other mobile phone users don't receive the ad because of the filters and the targeting. This will also work on tablets, any mobile device.

Mobile targeting is a combination of using GPS along with mobile phone apps to send advertising to consumers. This can be done with pinpoint accuracy to a building, a zip code, a city or a a specific group of people. Geofencing is one term that is used to define the area that will be targeted. Other related terms are Mobile Targeting, Audience Targeting, Geo Targeting, Mobile Ads, In App Advertising and many more. Mobile Targeting is important and gaining in popularity because it builds brand awareness. One of the most difficult things to do when advertising is to be as close as possible to the consumer just prior to their purchase decision and have the ability to influence that decision to purchase your brand, your product or your service. The more accurate the date the better your ability to reach the purchasing consumer.