BroadProximity LLC

Mobile targeting is very much like Geofencing. This goes by many names, mobile phone advertising, phone ads, proximity marketing, app advertising, ads on phones and other names. Each name or term has subtle differences, mobile targeting involves targeting and filters that allow a specific group of mobile phone users to receive an ad in any area chosen like zip code, a building, a city all while other mobile phone users don't receive the ad because of the filters and the targeting. This will also work on tablets, any mobile device.

Geofencing is a technique that sends ads to mobile phones that are relevant and timely to consumers. The timing of the ads sent can be done based on location in a building, a zip code or a neighborhood. Think of Geofencing like an invisible barrier, it can be any size, precisely targeted and it's active all the time. Geofencing is also sometimes called audience targeting, location based marketing, mobile phone advertising probably best describes it.

Quality and quantity of information will always important. How you use that information is also equally important. Being able to capture unknown visitors to your website and sending them a Targeted Direct Mail postcard with your offer will separate you from your competition. We all have dialed a wrong number. For the most part, no one lands on the wrong website. The consumer landed on your website for a reason and they have a purchase intent. Now you have the ability to have a second chance with a warm lead, capture the purchase intent with a custom postcard delivered to them in 2 - 4 days.

The benefit of our targeted direct mail are the following. We use first party cookies so our mailing information is extremely accurate, we use first class mail so we get the custom postcard out faster, we offer exclusions and inclusions, a wide range of targeting filters, we can handle one zip code, your state or the entire nation. And all of this comes down to one thing, we get your message in front of a warm lead website visitor that you never knew visited your website before your competition does. Now that you know 97% of website visitors fail to make contact with your business don't you want to capture all of your referral and word of mouth visitors? Contact BroadProximity for a free no obligation consultation.

Yes, there are restriction for the health care industry, HIPPA and there are certain industries that cannot be targeted. For a complete list visit broadprixmity.com or contact BroadPrxomity for answers to your questions.

You may have already noticed that often times when your surfing the net or visiting the website you want that cookies comes up. In order to use our service you must notify website visitors that their data is being collected. Your current privacy policy might not state this. Our pixel or tag will take care of that for you so that your website will be in compliance regardless which state your in.

The short answer is yes. For a complete answer to this question contact us and we'll review your situation and give you guidance. We offer exclusions and inclusions when doing targeted direct mail.

We offer a wide variety of targeting filters such as, zip code, neighborhood and more. Any mailing list can be augmented with many filters and parameters like, only a post card goes out to website visitors to visit more than one page. You can focus on one page so that only people who visit that one specific page receives a postcard with exclusions.

Contact BroadProximity for a free no obligation consultations.

In answering this questions we recommend two things. We use first class mail and we use 4.25 x 6 postcard size. The combination of these work great together. Ask yourself this question, what is your goal? The reason the consumer did not fill out the contact form on your website, if you have one, could be because they have more than one referral and the are visiting other websites before making a final decision. The consumer could have also been distracted and moved on. One possible answer to the question asked above could be "to get your message to the purchaser before your competitors do". We do that by using first class mail and the 4.25 x 6 postcard size, which has the fastest deliver time. We do offer larger postcard sizes, they will take longer to get to the addressable consumer and drive the cost up.

This will vary on the company that you choose to use. Our capture rate is about 50% - 70%. Some other companies will say less and others might say more. We use first party cookies which is the most accurate method and have the highest standard in the industry. BroadProximity was built for performance in target marketing, we do not the shotgun approach.

The answer to this questions is both yes and no. Yes you can target 100% of your unknown website visitors, this is the whole point of Targeted Direct Mail by BroadProximity. No we will not be able to capture 100% of the unknown website visitor information. While we use first party cookies which is the most accurate we also have other measurements that must be met so that our addressable information is as accurate as it can be. We don't want to waste advertising dollars, we want to target them to a consumer who showed interest in your business as a referral and moved onto something else without contacting you.

This is a good question. You will find different answers to this question. Our answer is you most likely are getting enough website traffic. If you not getting the traffic you want to your website we can help you get more and also capture the visitors to your website that don't contact you. You may read or hear that your site should get a specific number of visitors daily or monthly and that's not really necessary. We can work with you and create a program that works for your business website. Not every website has the traffic of Wal Mart, however if you do we can work with that also.

Yes. We provide everything you need. We will give you the code which will capture the information needed to mail a custom postcard to a website visitor that you never knew was there. We will also provide with your direction the creation or artwork of your postcard. The custom postcard will be mailed to the addressable consumer in as little as two days. You will have a dashboard where you can view the total number of website visitors and how many were addressable were captured. There are a variety of ways of tracking this, we can go over them when you contact BroadProximity for a free no obligation consultation.

You will hear two terms used, they both mean the same thing. A "Tag" or "Pixel" is placed on the website. You will also read about different methods or tools used to capture the information that you want. The pixel or tag can be placed on your website by your webmaster or IT person. The tag or pixel will not interfere with the function of your website at all. This is a line of code that fits right into almost any website, with few exceptions. There are a few ways to capture the information you want. You could use IP address or Cookies. We use first party cookies because it is the most accurate way of capturing information. Some companies will use IP and it's a matter of fact that IP is not as accurate as first party cookies. For more information and a no obligation conversation contact BroadPriximity.

Geofencing is static, however the answer to your questions is yes, it is possible. When a device enters the geofenced area and they click on the ad, that device is registered. When that device leaves the area and as the days and weeks go by that device because it's registered will be re-targeted.

No, phone numbers cannot be targeted. Only devices can be targeted. In this case we are targeting mobile phone devices, Android, iPhones and tablets. The acronym is called MAID: Mobile Advertising ID's. Remember while we want to advertise to the right consumer, the consumer wants privacy.

Geofencing is an advertising tool that allows you to target consumers. If you know that a consumer needs a service the time to target them is just before they are ready to buy. You want to get in front of the consumer when they are in their purchase decision process and that's different for each of us. BroadProximity has case studies for you to read. You might want to actually talk to Geofencing company and you should talk to more than one company to get a well rounded answers regarding your specific service industry. The results need to match expectations and consideration needs to be given to other types of advertising that may be in place.

Ads can appear very frequently or only twice. This is up to the business paying for the ad program. You don't want to bombard the consumer and become annoying. You also what to brand your business and create top of mind awareness. If your campaign is monitored changes of frequency can be made and you can always run and "A, B" test.

Yes, this is one of many benefits of Geofencing, Geo Targeting and Location Base Marketing. Not only can you target you can also select the time of day your ads are available. We do live in a 24 hour world that seems to never sleep, there's always someone up that you can advertise to. If however there are reasons to have your ads show at selected times of the day or only certain days of the week that can be done.

Yes, geofencing campaigns can track conversions. User conversion pixels can report whether an information form has been filled out or a mobile device has been seen in proximity to a physical location that has been geofenced, such as retail store.

No, all geofencing business platforms are not created equal. BroadProximity starts with one of the most extensive and most comprehensive data base of consumer information available. Geofencing advertising, sometimes referred to as geofencing marketing, is the application of a virtual boundary around a location, in which certain rules are applied when a mobile device enters or leaves. Typically, geofencing mobile ads will be used in the form of display or push notifications to consumers with locally relevant messages, Most often, GPS is used to define whether a device has entered the geofence.

Geofencing, Mobile Targeting and Audience Targeting is growing in popularity rapidly. There has been a 345% increase is app installs year over year. Apps downloaded from the Apple app store are at an astonishing 850 downloads every second...wow. BroadPrxoimity is a company that can help you with your geofencing, mobile targeting or audience targeting campaign.

Audience targeting is a subset of mobile marketing and mobile advertising. These can be done in the form of a text, SMS or a banner ad that is viewed through an app that was downloaded to a mobile phone. BroadProximty specializes in audience targeting, mobile marketing, mobile advertising and geofencing. This is where certain ads are targeted to a specific group of people through apps on their mobile phones. The ads are set to filters and criteria in part set by the local business.

Event targeting in relationship to mobile phone or geofencing is what BroadProximity specializes in. BroadProximity has the ability to target consumers in real time with surgical precision. In addition we can serve ads at a specific time of day or days such as an event, expo or exhibit which is exactly what event targeting is all about. We also offer post event targeting to reinforce the branding awareness of your product or service.

Geo Targeting is a technique that some advertising agencies who specialize in mobile phone advertising like BroadProximity use. Location data from mobile phones are used to deliver ads to a specific group of people. These ads are delivered in real time through mobile phone apps to where the customer is, our shopping, having dinner or at home relaxing. The purpose of Geo Targeting is to help a local business create brand awareness and top of mind awareness of their products and services.

Geofencing can be extremely effective when done properly. For example Geofencing is great at branding a business locally. A business can offer special incentives to local buyers ready to buy. Geofencing is accurate, offers re-targeting and top of mind awareness. Geofencing allows a local business to target consumers at local events regardless of location and length of time in hours, days, weeks or longer. A 2018 study on Geofencing found that 53% of consumers reported receiving mobile ads to their device and they acted on it. The study also found that 67% of consumers responded the mobile are and can be sometimes useful. If Geofencing is used properly it can be a great way for a local business to brand itself and target consumers in real time.

Yes you can. The real question is how effective will it be? We all have a little do-it-yourself inside of us all, however some things are better left to the experts. You can teach yourself how to do Geofencing and eventually you might become good at it. Do you really have the time to do this and run your successful business? Do you have a good understanding and knowledge of marketing terms, how to use the filters and apply targeting audience settings? If the answer to any of the above questions are "no" then you might want to continue running your successful business and pay someone to do the mobile advertising for you.

Not everything can be advertised on apps to mobile phones. We have to remember that there is no way for us to know who or what age the end user is, so there are restrictions. A few obvious ones are: restrictive content, no illegal drugs, terrorism, no criminal activity, gambling, weapons, obscene material and more. No attacking religious beliefs, clinical trial medication, children under the age of 16 and much more. For a complete list visit BroadProximity.