Kemper Arena was owned by Kansas City, Missouri. After then Sprint Center, now T-Mobile, was constructed, less events were held at Kemper. The city had plans to demolish the building rather than pay for yearly upkeep. Private investors purchased and renovated it to house two event floors surrounded by businesses and dining. Hy-Vee purchased the naming rights for the building, thus it became Hy-Vee Arena.
Probably a big $$$$ sponsorship deal, much like other major sport arenas.
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