It is the brand of sound system that is used in the theatre. Some theatres have a premium sound system and that is what you pay more for.
It's basically a competing format to IMAX. The Screen is bigger than the standard auditoriums, the picture has more clarity and of course, the sound is all-encompassing with vibrating, recliner seats for extra effect.
Its THE SURROUND SOUND
Its real good music or sound system you hear
It's basically I better way to view the movie. Bigger reclining seats and I think there's other food and stuff
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