Are the prices in the ball park range of Publix, Walmart, or Trader Joe's?

I would say they are competitive, but you need to understand that they brands that you may not be familiar with.

For the most part very similar. A bit more expensive on certain things but their fruits and veggies are all locally grown and are huge. Very impressive.

I do a comparison with all things in all the stores

Comparable to publix and trader joes..but name brands not everyone is familiar with

The prices equal the quality of product. Compare a steak at any other store to one at Farmer Joe's not price but taste.

They’re a bit more expensive than Walmart and Trader Joe’s, but in the same range as Publix

Yes