It depends on the movie
Do you have a 5.00 Discount Day?
12 o'clock matanee.
Matinees on weekends are first showings only, weekdays showings before 6 pm.
Definitely before 4pm.
I agree with Tom. Usually it's before 7pm on weekdays but Avengers was full price at 5:30..
And The day..best guess 4p and earlier
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