why is the parking so expensive

Parking is expensive only if you spend a day at the beach and you do not use d restaurant service.. if you have a drink or a lunch with the restaurant they will validate your card and you will be getting out paying only $6 during the week or $8 during weekends.. cheers 🍻

Probably to keep people from using their restaurant parking lot just to spend the day on the beach there, and not spending money to dine at their restaurant. (Must spend $30 at the restaurant to get discounted charge for parking there. Was still $8.oo with validation.) (It may be necessary to free park up along Pacific Coast Highway and just walk down. Be careful to watch for restricted parking signs and not in front of driveways. Hide all valuables. )

Because it's Malibu and parking anywhere in LA is difficult and expensive. If you don't want to pay you can park on PCH and walk down to the beach.

On the Beach use only is Expensive... Restaurant with validation is $6 to $8... 😉😉

It costs this to park almost anywhere if you use beach parking lots unless you want to spend hours trying to find a place to park. Also this is down in a cove per se so you wouldn't really want to park and walk down all that way lugging beach supplies. I wished we had found it sooner because it would have been our beach spot almost every day. Zuma Beach up the road is nice but to get close I reccomend paying for a spot if you get there in the afternoon. Plus you get access to the bath houses for restrooms and showers. Finding free parking is a slim possibility. But then you won't get to eat at such an amazing restaurant. Down in Newport Beach you will pay for non ocean front parking and costs more typically. In Long Beach good luck ever finding a parking place (paid or free) based on summer vacations.

Because they want you to eat at there restaurant which will mark your Ticket to make it cheaper

If you carry the beef from open nature .They have halal meat i would come to paradise cove to eat because i have vacation home right in malibu