Why are they selling low quality toys at high prices.

Which toy in specific? Have you looked at the same toy elsewhere?

"Wealthyer neighborhood" please it's on the west side. If you mean its one of the only wallymarts near the wealthy part of slc then I get it. The majority of the clientele, including the workers there look homeless. Workers are rude and unhelpful and the last time I was there, which is the last time I will ever be there, I noticed that there were signs everywhere that state that this location no longer does price matching which means no automagic price match with recept at cs or rollbacks within a short time. I'm from Davis county and will go to Centerville for now on. I think they are taking advantage of the Christmas season like all stores do this time of year. Except for some great deals that you can't get unless you wait in a line only to learn they are out or never had it their prices seem to be a tad more than target once you factor in the 5% red card discount. Target has less variety but I have found I save money there over wm with card and no fear of catching a disease

They are selling many toys at average prices. It is an average store in a wealthier neighborhood.

Thats a good question. When you figure it out, let me know.