It's worth it. A program where you can sign up for free or there is an upgrade, but I went free. So far free popcorn and drinks, $5.00 off tickets, discounts. They give you a stubs card, but your phone number is also useable. Good deal if you go to movies like I do.
Its a loyalty program where you earn points from purchases that can be redeemed for money off tickets or concessions. You can sign up on the AMC website or in the theater
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