Aviation Manager @ Linden, NJ...IMAX, why are you playing "50 Shades" in IMAX which is just regular drama film and a good action film like "15:17 To Paris" playing in a small theater and not on the IMAX screen. Couldn't you alternate some of times.

This isn't a complaint section

Call them and ask.

Possibly catering to local demographics to maximize profit. Theatres make over 85 of their revenue from concessions. Classic "butts in seats" business as usual.

Question???

Jajaja you have to go there and speak to a customer service agent lol!!