Youtech

Paid digital marketing should create results immediately however can take time to see the results you were hoping for. Digital marketing is an ongoing process. Over time you will gather data and be able to see what is and isn’t work for your business. Most platforms have an initial learning phase that can take 2-4 weeks to fully understand your campaign objectives. It’s important to give each platform time and not to give up if you don’t see the results you are looking for initially.

A practical approach to marketing performance should include establishing which key performance indicators (KPIs) are most important for the growth of your brand/business. As a starting point, consider metrics that reflect your progress regarding traffic, conversion, and marketing costs.

Google Analytics is a free website analytics platform that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing and review important metrics to make informed decisions. Google Analytics categorizes data into acquisition, behavior, and conversions.

The simple answer to this complex question is to create value. You need to identify and communicate a promise to your customers that resonate and stick out from your competitors.

A call to action (CTA) is a prompt that instructs the viewer to take a specific action. A call to action is typically written as a command, such as “Buy Now.” In digital marketing, a CTA generally takes the form of a button or link.

Consumers love video more than ever before. Users are starting to gravitate towards Youtube for reviews, answers, or to simply follow their favorite channels. More than a billion hours of video are consumed on YouTube each day. Video is a flexible and engaging content format. It’s easy to share across multiple platforms and get your message across to consumers on a larger scale.

First, consider the top social channels in terms of active users: Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Determine where your audience spends their time. Research the demographics and behavioral patterns of the users and consider the type of content you’ll share tailored to them.

Chances are your audience is active on one or more of the major social networks where billions of people spend time each day. Brands that understand the power of social media marketing have the ability to boost awareness, drive traffic, highlight promos, drive sales, build loyalty, and increase revenue.

Conversion rate optimization is the process of increasing the percentage of conversions happening on your website or landing page. CRO involves executing tactics to improve the elements on your site through testing, for example, the layout of the site, the color of your CTA, or site speed. Similar to your marketing funnel, CRO focuses on moving prospects to the next stage.

A marketing funnel is a model that represents the three main stages of a buyer’s journey from the first interaction with your brand to a purchase. Without a brand awareness campaign in place, it’s hard to get someone to consider your brand which in the end makes it difficult to get that user to convert.

Data-driven marketing refers to having strategies and processes to leverage data to gain deeper insight into what customers want. When you understand the who, what, where, when and why of how consumers respond to your marketing efforts, you’re empowered to make better decisions and further enhance and personalize the customer experience.

A buyer persona is a representation of your ideal customer based on market research and data. Personas generally include customer demographics, behavior patterns, and goals. They should provide insight into the buyers’ decisions including attitudes, concerns, and criteria that drive buying decisions.

Native advertising is a form of paid media where the ads fit the form of the platform where they’re placed. Most native advertising is articles published or promoted on editorial sites.

PPC stands for pay-per-click. Essentially, it’s a way of buying web traffic. Advertisers pay a fee each time one of their ads is clicked. Search engine advertising is the most popular form of PPC, however numerous channels including Facebook now offer PPC ad models

Mobile phones are the most commonly used technology in the world. Most consumers spend the majority of their media time and hours using a smartphone. Mobile marketing focuses on mobile strategies like messaging, mobile applications, and mobile websites. A brand that ignores mobile marketing is setting themselves up for failure.

Most definitely. Though companies in many business industries continue to approach digital marketing with hesitation, avoiding digital marketing limits your business the ability to reach people where they spend the most time at all hours of the day.

Digital marketing involves marketing to people using Internet-connected devices, such as computers, smartphones, and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.

Yes! We do an on-site or screen-share meeting with every site before it’s launched to ensure you are comfortable editing and making changes on your own. We also create a user guide document that walks through the process as well.

Hosting is the place where your website lives. It’s a dedicated space within a server that is allowed to you for your site to live. Think of it as a digital storage space.

Your domain is the link people go to visit your site - youtechagency.com - for example. These are typically purchased through GoDaddy, Network Solutions, or Google.

WordPress is a content management system (CMS) that allows clients the ability to make edits to their website without the need of contacting a development agency. It holds all the information for the website that a user would see when going to your domain.

This is the file used to create your logo that can be edited in order for it to be resized. Typically these will be in .svg, .eps, .ai, or .psd files.

Responsive Web design means that the design and development of a website should respond to the user’s behavior and environment based on screen size, platform, and orientation. Example: Your website will adapt to whatever device it is being displayed on and be formatted properly for ease of use.