SEO Houston Pros

Jim, simply put a local citation is an online website where a business can go in and fill out a profile with their name, address, and phone number, and they are showcased on that other online property. Local citations are a huge ranking factor in being found locally, and with local SEO services. Such examples are websites like hotfrog, bizjournals, angieslist, citysearch, etc. There are hundreds of them on the web. You want to make sure when filling out these properties for your business that all criteria in these listings are 100% correct when referencing your address. Whatever your Google listing account has listed as the address, list your address exactly to that!

There is a significant difference between an ordinary SEO campaign and a local campaign. There are specific ranking factors that are crucial to a local SEO campaign and you can see them listed below. As a result of the local SEO campaign, qualified traffic will flow from the search engine to your website. In addition, you will increase the potential of your website to generate both leads and revenue to take your business to the next level. The following are some of the different factors associated with a local SEO campaign: Incoming links to your website A proper listing with the “Google my business” page Social signals from Facebook and other social media websites Internet reviews from your customers Patterns of internet behavior Optimization of On-Page factors Quality content 67% of all searches done now online are done from a mobile device. If your company isn't leveraging local SEO you are missing the mark altogether.

Programmatic marketing can be defined as mechanized bidding on promotion inventory as it occurs. Generally, it is a technique that will help show ads to specific customers, in certain specific content. Programmatic marketing is a general term, and therefore, they are generally categorized depending on if they involve real-time bidding or not. However, often it is considered to be real-time transaction bid. Since it generally involves millisecond actions when the page is loading, through algorithms, programmatic marketing can seem a baffling concept at first. However, when you look at it in another light, it is very simple. According to Magna Global Programmatic Intelligence, programmatic marketing will take a learning curve that will take from 2014 to 2019. However, it has been estimated that by 2019, almost ½ of all advertising (which is much less compared to Forrester’s estimation), will be in programmatic. However, both agree that there will be a significant growth.

There is no single rule dictating how many keywords are right for your SEO campaign. The specific circumstances of your site and your niche have to play a role. As a first attempt, try targeting about five keywords. Make them fairly significant ones; confirm that each keyword is being used in at least 100 searches a month. Five keywords might not sound like a lot. If you do your optimization well, though, you’ll be surprised by what a difference you can make. For one thing, very strong performance on one keyword will also improve your site’s ranking for slight variations. If you make one of your keywords “mortgage tips,” for example, your optimization work will also improve your ranking for related keywords like “tips for getting a mortgage” and “tips on mortgages.” As long as your Houston SEO strategy involves producing quality content, you’ll see a “halo” effect as it also captures search traffic for related longtail phrases.

If you don't take anything away anything from what you have already read here, make sure to absorb the next sentence very carefully!  The things that affect your online reputation will transpose to your offline presence.  Don't think for a moment that your online experience won't hurt your offline business, just because you have a brick and mortar business.  That's what most companies, don't understand.  They focus on such a small facet of the big picture but neglect the fact that one bad move can destroy everything they were trying to create for you in the first place. Responding to your clients and customers feedback, and reviews is detrimental.  You may feel helpless by this because you are saying to yourself, how am I going to facilitate for replying to all these questions, and reviews, that people are having with all my other daily duties. It must be done, as reputation management is so important for the exposure of your business online!