Digital Resource

Keeping tabs on your online presence is vital. The more social media accounts you own, the more difficult this can be. But, the management of negative reviews, comments, and feedback can help potential customers see your business in a more positive light. Ideally, time should be set aside for responding to problems and making improvements.

Choosing which social media channels to use depends on who your target audience is, your budget, and what kind of content you’re sharing. Based on what the goals of your business are, some social media platforms will be more effective than others. For example, Facebook has a wider demographic with older generations having a heavier use while Twitter and Instagram users lean younger. Having an individualized plan can make your online presence and social media campaigns much more successful.

Social media is one of the most important facets of digital marketing. First of all, businesses have the potential to reach billions – yes, billions – of online users with just the main three (Facebook, Instagram, and Twitter). Additionally, regular social media use can establish your business’s credibility and position you as an expert in the field. Lastly, businesses are able to examine user analytics, target their ideal audience, and convert followers with ease.

Live Chat is a great way to connect with website visitors in real time. Upon visiting your site, online users will be greeted with brand-friendly message from a chatbot. This starts the conversation and is a place that visitors can ask questions. On the other side of the screen is a trained Live Chat agent. They know how to provide premier customer service with the intent to generate a lead. The agent will collect the necessary contact information and pass it along accordingly, creating an opportunity for your company!

Nowadays, having an online presence is essential. However, when you don’t have a website, it’s like not having a home for all of your prized possessions. A website is a hub for your business. You can provide valuable information about who you are and what you do in addition to contact information that assists you with converting online users into real life business. When it comes to running a successful business in the modern world, a website is absolutely necessary.

Local SEO is the use of search engine optimization to reach online searches within a certain geographical radius. This is done using location-targeted keywords and phrases that potential customers may search.

You can get people to read content by creating a catchy headline and breaking up the copy into subheadings. Try to express one idea per paragraph and add attention-grabbing images that stand out to the user. Most importantly, make your content accessible to your audience by cross-promoting across your website, social media platforms, and more.

Content marketing is the process of producing, publishing, and distributing material for an online audience. The goal is to attract current and prospective customers to generate leads and improve SEO. Content marketing promotes the goals of a company and provides information and insight into products and services.

Sponsored content is published material that looks and functions as editorial content but is paid for by an advertiser. This can be written or visual content, including blogs, pictures, and videos. Common platforms viewers find sponsored content on include YouTube, Instagram, and editorial outlets.

Nearly 60% of internet access is done on mobile devices. This means your business needs a website that is convenient and mobile-user friendly. A website that can conform to mobile devices is known as “responsive”. The design and function change slightly to ensure a better user experience and convert more visitors. Google even gives takes mobile responsiveness into consideration when determining search rankings!

Digital connections don’t need to stop online! With map optimization, your business’s brick and mortar location can be found. Using SEO techniques, you can land at the top of search map results for location-based searches. This’ll make your company look more credible and ultimately bring more potential customers in.

Google Analytics is a software that provides in-depth detail about website visitors. In Google Analytics, you can see who your website visitors are, including their location, browser of choice, pages visited, and more. Additionally, you can track advertising, allowing you to see which ads are performing best and providing a great return on investment.

Absolutely not. We work with all business sizes – from startups to franchises. That means we work with your budget to provide the most effective plan of action.

There are many types of content to choose from to promote your company or brand. Choose a content medium that your audience is most likely to retain. Content marketing encompasses blogs, emails, infographics, videos, and social media posts.

Yes! Email newsletters are great for relaying information about your company to audiences that have already expressed interest. You can provide them with updates on a consistent basis, building the business-consumer relationship. Newsletters should include brief content that delivers your intended message. Additionally, email blasts should be segmented to target specific audiences like repeat customers, new subscribers, and abandoned carts.

Nearly 50% of internet users look for videos related to a product or service before visiting a store. On top of that, video ads have an average click-through rate that’s 3 times higher than all other ad formats. Videos hold a lot of potential, so it’s definitely a route worth trying with your digital marketing strategy. Video can break down barriers, personalize a business, and establish trust.

Link building begins with establishing credibility. By creating an SEO-friendly website with valuable content, you can prove that your company is reliable and position yourself as a leader in the industry. Link building revolves around surrounding content with other high-quality content, so start producing work that people can benefit from and you’re on your way to getting mentioned.

Updating your website depends on what exactly you’re offering. Online stores may need constant updating due to changes in inventory while doctors and medical professionals may not need alterations made so often. You should update your website when it comes to rebranding, wanting to look more professional, and/or providing accurate information.

Businesses can benefit from a variety of multimedia content. Videos can present information in a compelling, visual manner that viewers easily retain. Company overviews, office tours, promotions, and testimonials are just a few types of videos a business could create.

Email marketing is a very effective way to communicate with current and prospective customers. Companies can promote their brand by advertising new products, running promotions, and highlighting company culture with the goal of influencing customer buying behavior. Email marketing allows companies to spread the word on the latest and greatest about their offerings while building loyal relationships with customers.

No. Buying an email list at any point is bad practice. Purchasing an email list means a third party is selling data based on your chosen demographic. These people are not given the opportunity to “opt-in” to your emails, meaning your content is unsolicited spam. Rather, you should promote your emails on social media and your website to ensure you’re reaching a medium to high intent audience and have a better chance of generating leads.

Live chat is a great tool to communicate with potential new customers on your website and has proven to be extremely success in converting more visitors. We put a couple lines of code to implement a chat box that fits well with your overall design. From there, it’s fitted with custom messaging that can get the conversation going with potential customers who have questions or concerns. On the other side is a trained live chat agent who talks with visitors in real time, providing them with awesome customer service and collecting their contact information for lead generation purposes.

Search engine rankings are page positions for a particular website or other forms of online content after an online search has been performed. Rankings are determined by keyword frequency from content, backlinks on external websites, content structure, and more.

Determining if you should use short or long-form content depends on where you’re posting. Long-form blogs, meaning 500 words or longer, can provide a ton of great detail while short-form content convenient for viewers on-the-go but should be at least 250 words long for SEO purposes. Both have their pros and cons, so consider who your audience is, how they consume your content, and the topics you want to cover to determine which is best.

75% of online searchers do not scroll past the first page of search results. This means, the higher your search engine ranking, the more likely it is for a potential customer to find your business. SEO improves your content’s ranking in relevant searches, creating more high-quality opportunities for your business.

Blogs are pages of content that are written around products or services on a website. Blogs are a great way to provide information to a target audience directly on the website and establish your business as an expert in the field. They also factor into SEO rankings, making them a simpler effort when building an online presence.

Native advertising is a form of advertising when the promoted material resembles a publication’s editorial style. This is also known as “advertorial” content and a great approach when looking to target a particular demographic.

Keywords are words or phrases that online searchers tend to use. Keywords can include services, products, locations, and topics that are related to your business and can be used to optimize content. By incorporating keywords directly into your online content, search engine crawlers can identify and rank your website appropriately.

Interactive content gives users the ability to engage with your content. Instead of users passively reading, interactive content allows users to learn more about a product or service in an inclusive manner. Types of interactive content include infographics, webinars, live events, and more.

Long lasting relationships are built on trust. Lead nurturing is the process of developing relationships with potential customers throughout every step of the marketing funnel. By focusing on communication, you can learn more about your audience, provide them with the information they need, and ultimately convert them into buyers.

When it comes to lead generation, you want to pull people in with an offer they can’t resist! That offer they can’t resist is a lead magnet. Lead magnets solve a real problem with a quick answer and targeted solutions. “Your Ultimate Guide to Growing Your Business,” “Gain Followers Quick when You Sign Up,” and similar phrases are considered lead magnets.

Results vary from business to business and strategy to strategy. When it comes to paid advertising, you can start to see results in a matter of months or even weeks. However, some digital marketing strategies are long-term investments. It can take anywhere from three to six months to start seeing results for SEO. After determining a custom solution, our internet marketing consultants can give you a better idea of the timeline you’re looking at.

Measuring your marketing return on investment is pretty simple. Before doing anything, you need to determine how much a customer/client/patient is worth to you. That’s when you determine your initial budget. After running a campaign and tracking all of the important metrics, you can take your net profit divided by your total investment and then multiplied by 100. Luckily, for many businesses, digital marketing is cost-effective and results in a great return in investment in a shorter period of time then traditional marketing.

Despite what you may hear, there is more than enough room for all businesses online. It all comes down to distinguishing yourself from the rest. Having a unique presence can include original social media content, video marketing, a convenient live chat messaging system, and other innovative technologies. In order to differentiate your brand, establish your one-of-a-kind style and tone and be consistent.

A call-to-action is a statement or piece of content that encourages a viewer, reader, or listener to perform an action. Online, a call-to-action may be “Don’t forget to subscribe,” “Click to learn more,” or “Call now.”

Conversion rate optimization (CRO) is the process of enabling website visitors to take action upon visiting a page. Web design in terms of optimization is a blend of art and science, ensuring that the layout is visually-appealing and easy-to-follow while maintaining functionality.

Every buyer follows a journey. A marketing funnel is the breakdown of each step a buyer takes from their potential customer status to lead to conversion. Your typical marketing funnel starts with awareness and ends in a purchase. Understanding each facet of the process allows for a better marketing strategy.

Performance marketing revolves around an action being taken. When a specific action, like a click or a conversion, is completed the company then pays. This type of marketing is super easy to track and offers a great return on investment.

What’s great about internet marketing is that a lot of techniques and processes are easily trackable. This includes consumer behavior. Using that information, we are able to make informed decisions to increase the likelihood of a campaign’s success. This is called data-driven marketing.

When it comes to internet marketing, there are a lot of moving parts. Marketing automation allows specialists, like Digital Resource, to assist with managing tasks, processes, and campaigns. This ultimately optimizes the work being done and increases the efficiency of multifunctional campaigns.

Inbound marketing is a type of marketing that draws potential customers to a business rather than the company doing outreach. A business can use digital marketing, including social media marketing, content marketing, and search engine optimization, to create brand awareness.

A buyer persona is the representation of your ideal client. This description delves into their demographic, including what your buyers are thinking about, problems they may have that your business could solve, and more. Simply considering their age, location, social class, and other general parameters are too broad. To create a successful buyer persona, you need to look into their mindset.

Every business can benefit from digital marketing. By establishing an online presence, companies can build a better business-to-consumer relationship, maintain trust, generate leads, and so much more. If you’re looking to grow your client base and attract more clients, customers, and patients, digital marketing is worth the investment.

Digital marketing is the practice of harnessing the power of the internet to spread the word about a business, service, or product. This can include content marketing, web design and development, search engine optimization, social media marketing, and more. Digital Resource specializes in curating custom digital marketing strategies for businesses of all sizes and industries.

Walk-ins are acceptable; however, you are much more likely to have a meeting that details all of your goals and concerns if an appointment is set ahead of time. If you’re interested in learning more about our services, please contact us at (561) 429-2585 to get started.

Digital Resource assists businesses of all sizes and verticals. If you are interested in creating a strategic partnership based on mutual trust, open communication, innovative solutions, and absolute transparency, then Digital Resource might be the right fit for your marketing needs.

Digital Resource is open Monday through Friday, 8:30 AM to 5 PM. The office is closed on the following holidays: • 4th of July • Memorial Day • Labor Day • Thanksgiving • Christmas Day • New Year’s Day The office is open for Martin Luther King Jr. Day, President’s Day, Veteran’s Day, Columbus Day, Black Friday, Christmas Eve and New Year’s Eve.

Street parking is available on Datura Street and surrounding crossroads. Additionally, you can find paid parking at the 325 Datura Street parking lot and the Evernia Street Garage. Please be aware that the parking spaces at PNC Bank are only available for PNC customers.

Digital Resource is located at 218 Datura Street, 3rd Floor, West Palm Beach, FL 33401. This is the third floor of the PNC Bank Building in Downtown West Palm Beach and is accessible through a single door denoted to the right of the bank’s front entrance. Through there you can take the elevator or stairs to the third floor.

Digital Resource is a full-service internet marketing agency. That means we help businesses of all sizes and verticals establish credible, well-rounded online presences. Our services include: • Search Engine Optimization (SEO) • Website Design • Social Media Management • Social Media Advertising (Facebook, Twitter, Pinterest, LinkedIn, and more) • Internet Advertising (PPC) • Online Reputation Management • Local SEO • Directory Listing Submission and Management • Live Chat Management • Link Building • SEO Copywriting • Email Marketing • Content Marketing • Inbound Marketing • Blogging • Custom Video Animations • Video SEO • Lead Management • Search Engine Ranking Analysis and Reporting • Website Quality Analysis and Reporting • SEO Consulting Services • Internet Marketing Consulting Service