Friedman's Herald Square

Kris Kashtanova

Delicious food and a great environment for spending time with friends. It was a hot day, so we enjoyed air conditioning and a great green environment indoors. The staff was friendly and welcoming and very quick service. Loved it.

Tokyo Flo

That chicken sandwich was AMAZING, I’m sure it’s the bacon jam…the spiked lemonade was refreshing, not strong at all! But good..my French toast was horrible, it was so soggy and had literally turned into bread mush. I would love to try the waffles but don’t know if I’ll return. Overall good, nothing spectacular

Caleb Booker

Fast, and I mean FAST! Seated quickly, service was right there often throughout the meal, food arrived in no time, bill arrived in no time, and yet everything was perfectly done. Menu's a good combination of simple things to more rich items. Oh and their coffee is pretty much perfect. This is where you want to go for breakfast!

Deborah East

While visiting NY we stopped in here for breakfast. We are glad we found this place because the experience was really great. The service was very friendly and attentive but not in an obtrusive way. The place is small so feel like we were lucky to walk right in and be seated. We were there on a Tuesday morning so it wasn’t busy. The seating is a little tight so there isn’t a lot of privacy for conversation. This definitely makes you want to eat and leave. The food was really good. I had the avocado toast and it was really good. The egg was cooked perfectly and the flavors were well blended and complimentary. My husband had the pastrami hash and felt it was really tasty. Overall this was a great find and if we lived here we would definitely come back.