Zoek Marketing

Branding builds upon graphic design to create and tell a story that resonate in the minds of your target audience. When you have multiple channels and platforms such as Instagram, Twitter, Emails, a website, and more, branding is essential to make sure your business looks and feels the same across all of these mediums.

One of the most fundamental reports any business should have is a brand style guide, otherwise known as a branding guide. Not only do they ensure brand consistency throughout all channels and campaigns, but they are an excellent way to see your brand come to life. These branding guidelines also create a consistent experience for the customer. According to Small Biz Genius, presenting a brand consistently across all platforms can increase revenue by up to 23%!

Necessary, no. Recommended, yes! A great logo, eye-catching imagery, pleasing colors, and typography — these visual elements play an integral role in any business, and they can be made possible through graphic design. But more than just a matter of aesthetic appeal, good design communicates what your brand is about and the value it provides customers. A professional graphic designer will know how to incorporate all of these elements together to give your community and audience the best experience possible.

Absolutely. Great logos are easy to remember. Think about Nike, Apple, or Google. They’re recognizable, easy to read, and adapt easily to whatever materials they’re printed on. Bad logos are often too bright, too loud, or too confusing. They simply don’t make sense and don’t fit with the quality of the brand. Since your logo is often the first thing a potential customer will see, ensuring your logo is well designed, memorable, and fits your branding is key!

Humans love stories. They’re how we make sense of the world, communicate our values and beliefs, and connect with others! The same can hold for businesses - and through stories, a brand can let the world know what it’s about and showcase its personality. Storytelling has the power to humanize a brand, making it easier for a business to foster a relationship with its consumers.

Branding is the process of communication your business’s values, offerings, mission, and style through elements such as color, font, imagery, and more. It is one of the most important ways to identify your business! A great graphic designer can take your business to the next level with good branding, and help solidify you as a valuable and trustworthy company in the eyes of your audience.

There are many pros and cons to owning an Etsy store or having your own website, so it really depends on where you are in your small business journey! Considering Etsy has over 4.5 million active sellers on its website right now, you can’t deny the amount of competition that will be sitting directly to your left and right when you use their platform. Furthermore, Etsy simply doesn’t offer you the insights into your audience that is necessary to build your email list, create a custom user experience, or nurture your community. If you are able to, we recommend having both an Etsy store AND a website!

Website design functionality refers to whether your web design is conducive to and helps your audience meet their goals and needs. For example, if your website menu is hard to find, the design functionality of your website may not be good. Design functionality is incredibly important to keeping your audience engaged and decreasing your bounce rate.

Creating a website that converts your audience into loyal customers is no easy feat, but our experts know how to get the job done. There are numerous things we take into consideration and fix such as using compelling headlines, making your value proposition memorable, creating quick loading pages, and more.

Your customer’s experience on your website is incredibly important to the users journey! A good user experience means your customers will spend more. In fact, 86% of buyers are willing to pay more for a great user experience. If your website is hard to navigate, takes too long to load, or is not aesthetically pleasing, they may leave and visit your competitor instead. And these are just a few reasons why customers leave websites. Working with Zoek means we take the time to understand your audience and what kind of website experience they’re looking for.

SEO, otherwise know as Search Engine Optimization, is the process of making changes on and off of your website to increase your rankings on search engines. These changes can be optimized titles and headers, adding keywords your audience is searching for, creating unique content to add to your website, enlisting you in online directories, and more. SEM, otherwise known as Search Engine Marketing, is a paid approach to appear in search results. Sometimes SEM is also alternately referred to as paid search or pay per click. However, paying doesn't mean that you appear in first position for your keyword. There is additional factors to outranking your competitors. These three main factors are: 1. Ad rank 2. Landing page experience 3. Quality score We believe digital marketing is an investment, not an expense. By taking advantage of SEO and SEM the right way, you can start to gain more awareness for your brand and a positive return on investment.

Our personal favorite (and the one we use!) is Ahrefs. Here are a few more: 1. SEMRush 2. Ubersuggest 3. Moz

White hat link building is a term SEO specialists use when referring to the links they build between your content and relevant links inside and outside of your own website—for example, linking an outside source or linking to another one of your pages is considered a white hat link building technique. To stay on Google’s “good side” and avoid penalties, we do not recommend taking advantage of black hat link-building tactics, which are techniques used to drive traffic to a website by manipulating website loopholes.

Learning the tips and tricks to improve your brand’s search engine visibility takes strategy, time, and lots of great content! We firmly believe that building a strong foundation is the only way to increase your brands presence on search engines. Here are a few tips you can utilize to help increase your search visibility: 1. A strong value proposition 2. A well-designed website 3. Landing Pages for your offers 4. A strong social media strategy and presence 5. Optimized on-site and off-site SEO Zoek offers the tools you need to increase your search visibility such as on-site and off-site SEO packages, beautifully designed websites, and customized graphics.

SEO, otherwise known as Search Engine Optimization, can be difficult to learn, especially when you’re not even sure how to start. Hiring a good SEO Team can save you time, money, and frustration so that you can spend more time on your business. Google and other search engines frequently change their algorithms secretively. This means that the type of SEO and keywords that can boost your site ranking won’t always remain the same. By working with a professional, you retain the ability to stay agile and keep up with the competition - all without putting much more of your own precious time into making the changes.