Emax is Emagine's version of iMax, however the Emagine Novi theatre has a "Super Emax" which a screen the size of a basketball court, and an incredible sound system. If you're looking for a stunning movie experience, give it a shot
EMAX is a huge screen with an amazing sound system. It's a phenomenal experience.
It is just the Emagine's version of IMAX.
E-MAX is their version of IMAX, but theirs also utilizes Dolby Atmos, a surround sound technology that can specify within 5 degrees where a sound comes from. (That number will change with every setup, but you can see the concept if you look at the speakers)
I understood it to be Entertainment Maximum
Haven't been there
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