I would suggest you get on their mailing list. They do open houses through out the year and do coffee roasting with tastings at these events
Retail or not, I know they roast in the facility. I found the place by the smell of roasting coffee one day while shopping in the Genesee Valley Market. If you ask, I'm sure they would be happy to organize a demonstration.
When we visited it was a return to just purchase coffee beans. They seem set up as a retail establishment. Best to call and ask them if they do tours and live coffee roasting.
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