Depends on the package they have an all exclusive package which gives you access to a 4d movie, a magic show and a couple of rides and some other things you can't do without. That package is like 35ea person. However the normal package for 28 is great unless the other activities interest you I wouldn't recommend it.
Look for coupons
The magic show is not available for the month of January. Was just there last weekend and it's apparently a show only for peak season.
They do offer military discounts and several places around Gatlinburg and pigeon forge have coupons. Our hotel had coupons for a free kid and $2 off an adult.
I believe it was around $28 per person
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