A messaging app called "Line" uses several cute characters in the stickers that users can send to each other. This shop is full of merchandise and activities based off of those characters. Its popular with kids and adults alike!
They are characters based on the Korean messaging app
Line Friends store comes from South Korea. Its HUGE in Korea. Kind of like their version of Disney. They collaborate with Line App (Japanese app) hence why you can see the Line Friends critters in the Line app.
It's cute mascot characters. Think Hello Kitty
Gift shop basically that features the characters from the social messaging app LINE.
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