My experience is that it is $10 for 10 items, otherwise the register doesn't discount it when items are totalled. I usually get the 10 items anyway.
Her had a different experience in that u had to buy the 10 of the same marked brand for sale. i guess it had to do with the manufacturer/store partnership so the brands had to be tge same.
My experience has been you pay $1 per item for that type of sale, regardless of how many items you buy. However, be careful to check the fine print in the ad. Many times Schnucks sales only apply if items are bought in certain multiples. But for the 10 for $10 sales, I've always known them to be simply $1 apiece, regardless of how many you buy
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