David Wilson, Serial entrepreneur and Electrical Engineer. A couple of years after selling my Electrical Company in 2009 I was persuaded to invest in Buttercelli Organic bake shop on Ventura Ave by one of my ex staff members. That did not work out but while involved with that I became interested in Paleo baking. I had a sub line of "My Pal Leo" Paleo baked goods. (Pal Leo -Paleo). I was selling product on line from a Commissary until I lost my lease. By then I had a evangelical Vegan as my sales manager and partner. He helped me find a new location with a retail component but then had to go back to Chicago. The Paleo line did not sell as well as the vegan café so I changed the name to be more in line with what we had morphed into. Leo was such a good image and provided a memorable question to keep us in mind (Vegan Lion?) that I kept his name. It also provides for some tongue in cheek images that I use to promote the brand. I am at the shop most days so please come in and say hello.
I am not the owner.
Thanks! Your answer is awaiting moderation.