You can just show up!
Yep Brynne is correct just walk on in. It is not like David's bridal where they only give you a few minutes to look at dresses & NY bride is not in the room assisting you with each dress. You can browse at your leisure & take as much time as you need. They do help you clamp the dresses once you have them on. I found their staff to be very friendly and helpful.
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