They move things around so you would spend more time in the store looking for what you came for. Since you spend more time in the store you are more likely to buy something else that you weren't initially looking for.
De-con next to Mickey mouse
I said the same thing a few weeks back, regarding moving stuff around. I know why, but it doesn't help find things, when you're just running in for a quick buy and have to walk all around the store to find it. The greeters should be directors to help folks find stuff, especially after a major store reset.
They probably want to advertise it in a better location
Thanks! Your answer is awaiting moderation.