Its regal premium experience...
It essentially gives u better experience which includes higher quality surround sound and adaptive vibrations(similar to a gaming controller) on every seat.
Not really sure, but I do know that the seats have bass speakers attached to the bottoms. Also, there are more speakers in the theater. You can FEEL the movie! I suspect that the movie itself is also in an enhanced format, but I'm not sure about that. Aside from the really high cost, it's a great experience.
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