They do not specify (minimum purchase) in the ad, so it is IMPLIED as a case - however, the registers are programmed to give you the case price on "each" unit unless it is posted in the store on a specific product as to a MINIMUM purchase to get a discounted price point OR as to a MAXIMUM limit as to quantity, so in the case of a deep leader discount a competitor is not allowed to buy out ALL of the inventory and resell it at a few cents higher (still being a great price) and steal Macey's thunder... P.S. Many stores will match a case price to get your dollars - especially if they do not have deliver large quantities to you. You must evidence the price (on line ad or printed coupon as the case may be. Good Luck!
Usually, though through the years I've received the case lot price on singles etc..
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