It was originally Bowlin's gift shops. Along interstate 10 and interstate 40. They were very popular for the traveling public. Each location had a feature, hence the Apache death cave they created to attract Tourists. There are very few left.... Tourists aren't interested in the journey anymore but the destination. 80 miles an hour down the interstate and you miss many interesting stops including the scenery...
You should Google it, this place a a long interesting history.
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