Incentive to get a card. Especially when its free.
Much the same marketing techniques every supermarket chain uses. Get a card, they are free and their are some good deals.
The card actually is very helpful on gas saving as well
I would of spent over 40$ at the store before the card. It came out to 22$ with the card and the coupons from the app.
Plus you do get 2 cents off automatically when you use the card
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