It's obviously to make more money. I don't think the drinks smell enough to bother anyone.
To bring in the 20 somethings that would usually wait for Netflix, rather than go to movies. Now it is a social event, booze, food and a movie. The bar is off in a corner away from the other food choices.
Cause a glass of wine makes the kid movie much more tolerable for mom!
To make more money!!!
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