THE MOOSE CONSULTING

Because, hiring me will make you feel relieved, productive and accomplished. Business owners or executive team leaders, particularly in smaller companies, are juggling many balls at the same time and are frustrated. Many are spending too much time on operational tasks when their passion is sales, business development or creative. Many want to focus more on marketing but are not sure where to start. This is where I come in. I am passionate about leveraging my expertise to educate and mentor small/midsize companies to help grow their business. So hiring me -- to help with marketing planning or act as the COO or be a sounding board for 2nd opinions -- allows you to take a step back to either focus your time on tasks you want to do and/or to manage your business vs. the business managing you. To your relief, hiring me to focus on the tasks you don't want to do allows you to focus on the tasks your passionate about thus making you happier and more productive.

I consult with companies of all sizes as I've worked in Fortune 500 companies (Kraft, CBS, MasterCard, Life Time Fitness), small/midsize companies (MKTG, Rustic Pathways, ION Marketing Group, Nexis Response), start-ups (Fogdog Sports, MKTG Partners) and I've owned and operated a franchise (Planet Smoothie). I'm currently consulting with a Fortune 500 company, a midsize company with $50MM - $100MM in revenue and two small companies with less than $5MM in revenue. As business owners are getting younger and younger, I am passionate about leveraging my expertise to educate and mentor smaller companies and entrepreneurs to help them grow. My sweet spot is smaller to midsize businesses that are established (have revenue between $1MM - $50MM) and start-ups that have funding.

After having spent a decade in large corporations marketing some of the top brands in the world, my entrepreneurial spirit took over and I transitioned to startups and smaller companies. I helped launch sporting goods e-tail start-up Fogdog Sports. I operated two Planet Smoothie franchises. I spent 10 years at "boutique" experiential agency MKTG, now a top global marketing agency. I am an operationally focused marketer and general manager passionate about leveraging my expertise to educate and mentor small/mid-size businesses and entrepreneurs. My background includes: - Working in companies of all sizes: start-ups, mid-size, Fortune 100 including Kraft, CBS, MasterCard, Fogdog, Planet Smoothie, MKTG, Rustic Pathways, ION Marketing Group, Nexis Response and Life Time Fitness - Having a variety of roles from Marketing to Operations to General Management: Head of Marketing, VP Sponsorship & Promotion, COO, General Manager, VP Client Services, VP Operations, Business Development

With my 20+ years of experience, I was trained as a marketer but as I was promoted and took on more responsibilities, I took on more general management roles so I consult on both marketing and general management. On the marketing side, I help companies with their marketing planning, strategy and tactics. I can also implement the plans I develop. In terms of marketing areas I focus on, it includes integrated marketing, event marketing, experiential marketing, sponsorship strategy and activation, consumer promotion and social media marketing. On the general management side, I help companies with their strategic planning, operations management, organizational development, business development and P&L Management.