Evna Design

Having a good web presence is a necessity for the success of any business. Today’s customers rely heavily on search engines and websites when deciding what product or service to purchase and from which company.

Graphic design is the art of using the fundamental design elements to evoke the right associations for your brand—associations that inspire your customers the way you want them inspired. Designers know how to create graphics that incite emotional responses that communicate secondary qualities like fun, hip, and cutting edge, notions that leave your customer with a well-rounded picture of your company. Through an understanding of your company’s mission, I can set branding goals for concepts that inspire your customer to recognize aspects of your mission and values at a glance. Did you know that your customer’s brain automatically reduces your brand into the fundamental building blocks of graphic design—line, color, and movement? Graphic designers understand these elements and their symbolic meaning. They know the paramount importance of balancing them in design as well as knowing when to break the rules while maintaining balance for greater interest or a different feel.

Building a successful business is like scaling a mountain. The process is tough, full of obstacles, and requires a lot of effort and hard work on your part. In fact, even something as seemingly small as a logo can make or break a business. When customers are in the marketplace, what stands out first and foremost about a company or a brand? It’s the logo!