Hi-Rez Collective LLC

The higher rankings come through building relevance and trust for a website. Relevance means a website is the right answer to a searcher's query. This comes through a site's code, keyword optimization, and high quality content. Trust comes through offsite optimization through business directories and profiles, link building, articles, and blogs that point back to the site.

Organic rankings, or organic presence refers to the footprint size a business has built in the online world. Specific to SEO, a business's organic presence gets measured by how often search engines deem their site as one of the top answers for information related to the services or products they offer.

You can think of any business's organic presence as their ongoing relationship with Google. But you might be asking yourself, why does my or my customer's relationship with this tech giant matter? It's because searchers trust Google. It's in Google's best interest to provide the best answer to every single search query typed in. And as a result, with increased internet use year to year, consumers trust search engine results more than any other informational resource available to them.

With SEO specifically, small businesses have the problem of poor visibility on Google. They can't bring in more customers because they have a poor relationship with the search engine, or rather, their website does. With billions of small businesses making up our economy, trying to increase visibility online is a problem that will not go away. Businesses will always struggle to be found online, so small businesses can absolutely benefit from SEO!

The work offered by SEO companies often comes in packages. The work stays the same, but the price changes depending on the number of hours spent on a campaign. SEO packages can range from under $100 to over $20,000 a month!

The higher rankings come through building relevance and trust for a website. Relevance means a website is the right answer to a searcher's query. This comes through a site's code, keyword optimization, and high quality content. Trust comes through offsite optimization through business directories and profiles, link building, articles, and blogs that point back to the site.