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Optimizing pay-per-click campaigns takes quite a bit of time, experience and experimentation. If youre new to online advertising or dont have time to work with your ads regularly, its worth hiring a PPC expert to help you.

The average cost to run an ad on YouTube is between $0.10 to $0.30 per view. That means every time your ad gets shown, you pay a small fee to YouTube (even if the viewer skips the ad). YouTube also has an independent advertising platform, which means it wont work through your Google Ads account. However, its still possible to run Display ads on YouTube, which may be cheaper and more effective.

As a general rule, responsive ads are considered the most effective at driving action no matter which Network you advertise on. These ads can adapt to whatever device your user is on without issue, which means they can click through and covert universally.

Google only charges the minimum amount needed to continue serving your ad. They determine the dollar amount based on your industry, how optimized your ad is, and the competitiveness of the search term youre advertising on.

Pay-per-click is simple in theory. You create an ad and establish a budget through Googles advertising platform. Google then displays your ad on their Search or Display Network. Based on the parameters you set, Google will show your ad in their search engine results page when a user searches for certain terms (Search), or in designated areas in the header or sidebar of a page (Display). Google charges you a small fee whenever a user clicks your ad, hence "pay-per-click."

The viability of pay-per-click depends on your business, product, and a metric called Cost per Acquisition. The average business only completes a sale on 2-10% on their ads, but they still spend money on each click. Youll have to balance your cost per acquisition with your hard costs and margin to see if pay-per-click is viable. While there may be guides in your industry that encourage or discourage pay-per-click, the only way to know for sure is to create, optimize, and experiment on your ads.

Using any PPC platform, especially Google Ads, will require money and time to optimize. That said, thousands of businesses advertise successfully on this platform, and the average business makes $2 for every $1 they spend on ads. Base your decision on whether or not you think you can get an ROI. If you do the math and it's clear PPC advertising will not work for your business, consider Local, National, or Ecommerce SEO as a worthwhile alternative to Pay Per Click Marketing.

Google Ads charges you per click on your ad, and the amount your charges varies based on a variety of factors. The average cost per click is between $1 to $2, but some industries are so competitive that you can expect up to $50 per click. Small-to-medium businesses can easily spend thousands of dollars on advertising with good results.

PPC stands for Pay-per-click and is an internet advertising method used to win direct traffic to your website. PPC management is the practice of outsourcing these efforts to an agency or professional who can optimize your ads and maximize your budget.

Many product pages are lacking in content, so a good start is to add longer descriptions to your product pages and make sure theyre optimized and include relevant keywords. Your product descriptions should be unique to avoid duplicate content as this can impact negatively on your rankings. Also, use rich snippets to include product information such as price, rating, and availability so that search engines can understand more about your products. You should also make sure your site is structured well and sends equity from other pages of your site to the product pages by utilizing internal linking.

Structured data (Schema) is very important, especially if you have an ecommerce site. This type of markup helps search engines to understand your site and can make a big difference in the rankings. It means that Google will know your product pages are definitively about products. This lets the search engine return them to users looking for specific products rather than general information. Adding Schema.org markup to your site also improves your search engine listings by displaying rich snippets below the page title. This can include features like star ratings, which can help to improve click-through rates and conversions.

If youre building a new site, the number of options when it comes to ecommerce platforms can be quite overwhelming. Regardless of what solution you pick, SEO optimization in your shopping cart software is always a must. This means ensuring that it produces optimized URLs, doesnt create duplicate content pages, and allows you to edit the title, meta tags, and other optimization elements. WooCommerce is a popular choice for WordPress users and integrates well with SEO plugins designed to optimize your whole site. Hosted platforms like Shopify and BigCommerce also perform well, but youll be limited to the capabilities of the software. You wont be able to use them with other plugins and extensions to build on functionality in the future.

To echo Moz, URLs should be simple and contain relevant keywords rather than ID numbers and codes. Many ecommerce sites use parameters in URLs to generate dynamic content, but this can also cause duplicate content, which you should avoid it if possible. A URL using descriptive keywords is not only easier for the user to read and remember; this also improves relevance for search engines and can help to increase your rankings. Organizing your products into clear categories that are not too deeply nested will also help your URLs to be short and contain relevant keywords. A long URL with multiple nested categories can be off-putting to users and may give a false impression of the depth of your site to search engines.

Paid search advertising (PPC) will increase traffic to your site if you have the budget for it. However, its best to pursue an SEO campaign at the same time. You can think of the two as the difference between renting and owning a home. With SEO, you are making small monthly investments over time until you gradually start ranking for keywords and organic traffic. You then own this traffic. PPC is more like renting you get the traffic you want in the short term, but as soon as you stop paying for it, it will disappear. PPC and SEO campaigns can work well together, but SEO is almost always better value for money and is a less risky strategy. The sad truth is that you can quickly burn through your entire marketing budget on paid advertising campaigns with very little to show for it at the end of the day.

The basic principles of SEO are the same whatever type of site youre working on: Identify target keywords that you want to rank for. Ensure that your site is optimized and structured properly. Include high-quality, relevant, content that includes instances of your targeted keywords. Acquire authoritative, industry-specific links. However, ecommerce SEO differs due to a high level of competition and the sheer volume of product pages that need to be optimized. With Ecommerce SEO, its also important to ensure that your site is structured properly and that your products are categorized correctly. Doing so will provide an intuitive navigation and will make it easier for the search engines to crawl your site.

Yes. Just because youre a national brand doesnt mean you can ignore location-oriented SEO (or local SEO). Many national brands still need to compete on a local level, and optimizing your website for certain locations can be a helpful way to increase traffic, revenue, and your search engine ranking.

Its always recommended to have a Google My Business Page, with very few exceptions. Even if you dont have a physical location, a Google My Business Page will help you ensure that your name, web address, and phone number (called NAP) are consistent which contributes to SEO. You can also use it to get reviews, which again help your national SEO and conversion rates.

Again, this is a yes and no answer. High volume keywords typically have more competition, which means theyre hard to rank for and even harder to keep. Thats why we recommend trying to rank for high- and low-volume keywords. Youll build authority and traffic on your site with smaller wins, which makes it easier to win and keep higher-volume searches later on.

YES! In 2018 Google officially announced that Mobile-First Indexing would be the new norm moving forward. That means your ranking is tied more to your mobile site than your desktop. If you want to rank well nationwide, you need to have a mobile site. No exceptions.

Yes and no. As previously mentioned, the common perception of linking is that theyre like a democratic vote. The more votes or links you have, the better youll rank. This is only partially true. Googles 2012 Penguin Update targeted and punished spammy link practices, and ushered in a new era of link acquisition that focuses on quality and value. So you do want more links, but you want them to be high-quality links from trustworthy websites. And thats where we can help.

Google is always looking for the freshest, most value-laden content to rank. Developing a regular plan to create content and to refresh the content already on your website is an essential part of national SEO.

National brands and websites selling products or services can all benefit from a national SEO campaign. Also, informational site, like blogs or news website, can also gain more online visibility with an SEO campaign. A national SEO campaign can help companies increase their brand awareness, drive more qualified traffic to their site, and keep up/stay ahead of their online competition. If you are looking to obtain a wider audience, sell more products online, or increase revenue generated from your online efforts, national SEO may be the solution.

For local organic rankings, the biggest ranking factors are as follows: Link Signals (backlinking), On-Page Optimizations, Google My Business Optimization, Local Citations, and Customer Reviews.

Every local SEO strategy is different. The best SEOs work on a case-by-case basis with you, your goals, and your website to find out which strategies will create wins for your business.

Creating a Google My Business listing will provide the opportunity to rank in Google Maps, but in order to rank well, you must optimize your listing. This will help improve your chances of being found for localized queries because your site will appear in the Map Pack found at the top of the Google search results page.

A local citation for SEO is essentially your name, address, and phone number (abbreviated as NAP) listed across various sites and directories on the web. Google uses this information to help evaluate your business locale and rank it accordingly.

Between 80-90% of shoppers search for local businesses online, and 18% of those searches will result in a purchase on the same day. A further 78% are estimated to turn into an offline purchase at some point. The numbers dont lie. Local SEO services are a great way to ensure that people looking for local businesses find you before they find your competitor, which means more sales for you. If you thrive on people finding you locally, then local SEO is worth it.

If you want to do it yourself, there are some quick wins that can help you rank locally: Ensure that the content on your site is useful, precise, and relevant to the queries that you want to rank for. Optimize meta titles, descriptions, header tags, and content with target keywords. Make sure that your site design is mobile friendly, the pages load quickly, and the navigation is intuitive & easy to use. Utilize structured data and schema markup. Obtain reviews from clients & customers on various online entities, including Google My Business. Acquire backlinks from relevant sites within your industry.

We echo a writer from Search Engine Journal it Depends. Local SEO can take anywhere from three to six months to start seeing progress, although it can happen faster. Keep in mind that this when resultsstartto show. As your Local SEO improves, youll see better results at 12 months and onward. This question is asked often, and can be a difficult one to answer. There are so many variables to consider that pinning down a timeframe can be nearly impossible. If you have a fairly new site, thats in a competitive market, it could be 8-12 months before you start to see results. On the other hand, if you are in a niche industry and your site is well established, you may see results within the first few months.

Local SEO is a way to target customers who are searching for local businesses through Google, Bing, and other search engines. Its one of the most effective ways to reach customers online. Localized content on your website, customer testimonials, and other relevant information make it easier for the search engines to categorize your website so that it ranks as high as possible.