Data & Sons

Let’s first state that I am not an attorney and this is not legal advice. I am simply giving the reader a few common approaches to buying email lists. Yes, it is legal to buy an email list, however, there are some legal risks. If the seller illegally acquired the email list, you can be found complicit. In general, if the seller developed the list themselves and has permission from the people in that list, you are in the legal clear. Most sellers obtain this permission through the Term and Conditions Agreement that people simply click on when signing up for a service, website, app, software, etc.

Nope! Freedom of Speech is guaranteed in the First Amendment and you can send an email to anyone you like. However, if that email is for commercial purposes, what you can say in those emails is specified in the CAN-SPAM Act.

An email list typically refers to a list of potential customers with their names, emails, and often other contact information including physical address and phone number. Most people buy an email list when they are trying to find new customers. So let’s says you want to sell t-shirts, buying a list of people who often buy t-shirts is a good way to grow your business. Once you have an email list, there are several ways to use that information to send market your t-shirts to those customers.

Email lists typically cost between $80 and $90 per thousand emails. If you are looking to buy an email list, there are many reputable companies you find through an easy Google search including Data & Sons. Most of these companies will require your contact information and will follow up with a sales call. You can easily shop and price email lists on Data & Sons without any sales hassle and often cheaper than the $80 to $90 per thousand emails you will pay at other sites.

The simple answer is it depends on whether you have permission to sell it. Let’s talk through the two basic ways you could develop an email list to sell: you either build it or you buy it. If you bought the email list from someone else, it all depends on the user agreement. Do you have permission to resell the list or are you restricted from reselling it? Most email list sellers are going to prevent you from reselling their email lists, however, you can sometimes negotiate the ability to resell the email list. Now let’s say you built the email list. Let’s say it’s your customer or newsletter list. You can sell those emails if you have permission from your customers or subscribers. Most companies get this permission in the terms and conditions agreement. When you sign up for a website, app, or software you get asked to agree to the terms and conditions. That’s where the company gets your permission to sell your information.