The Kool Source Digital Marketing Agency

Adding a bunch of keywords to your content is considered keyword stuffing, Google forwns upon this and more than likely it will result in a penalty. When websites simply add ranking keywords to their content, they’re not focusing on creating meaningful, quality content, which is what Google prioritizes above all else. Instead, keywords should be incorporated naturally and where appropriate.

Yes, you need a website! Having a large following on social media is great, but you don't own those platforms. At any time your profile can be deleted, hacked or suspended. Your goal should be to drive as much traffic to your website as possible, with the hope of converting those prospects into paying customers.

Online ads can instantly generate hundreds, if not thousands, of clicks to your website. Paid sources such as PPC, Display advertising & paid social are a great way to give an immediate boost to your website traffic. Additionally, leveraging social media with posts that include links back to your website is one key way to funnel traffic to your site within a relatively short time frame; posts that include promotions, contests, giveaways, and other engaging, time-sensitive material can be particularly effective.

SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines. This includes pay per click, local search ads, product listing ads, and all paid advertising efforts with regard to search engines.

Though we would love to provide a specific answer to this question, the reality is that SEO is a never-ending endeavor. Businesses can’t “win” at SEO and then halt their efforts; staying on top by sustaining traffic and increasing conversions will require ongoing efforts and adjustments to Google’s evolving algorithms. Additionally, each business will have different hurdles to overcome to meet their goals. While it may take one business six months to reach certain goals, it could take another twice as a long based on their industry competition, current site design, etc.